You are loved and wanted in London
Loved and Wanted is a new campaign from the Mayor of London that reaffirms to Londoners that no matter who you are or where you’re from - you are loved and wanted in our city.
We are living in uncertain and unsettling times. But we know that in London communities continue to rally together and support each other.
In London, you are free to be who you want to be. It is Londoners who make our city the uniquely vibrant city it is.
We come from all over the world, from every religious background, and every walk of life. Loved and Wanted celebrates our city’s enduring spirit of respect, unity and togetherness.
It is part of the Mayor’s work to strengthen connections between London’s communities, and includes almost £1 million of funding for councils and community organisations across the city.
And we want to celebrate that.
How you can support the campaign
It's so important for Londoners to hear messages of support and kindness from people they know.
We would love your help to get this message out to all Londoners, to show how everyone is valued in our city.
Here are some of the ways you can get involved:
Download our campaign assets and share the love on your social channels.
Share a message of solidarity, support and love on WhatsApp – here’s an example of what you might want to send to a friend or family member.
Show your appreciation - search 'Loved and Wanted’ in the GIF section of WhatsApp to add our animated Loved and Wanted icons to your messages.
Share a time you felt valued, celebrated and proud to be a Londoner. We will use your story on our social media to share a message of hope, solidarity and love.
"Loved and Wanted - the new campaign from the Mayor of London - is deeply personal to me, as I know it will be to many of you."
In her blog, London’s Deputy Mayor for Communities and Social Justice, Dr Debbie Weekes-Bernard shares why she is supporting the Loved and Wanted campaign.
What Londoners are saying...
Story poster which says: 'I came to London alone and here I met my chosen family.'
Story poster which says: 'I always feel loved in London - it's my home, my workplace and my community. The hustle and bustle is my comfort blanket.'
Story poster which says: 'My colleagues knew I had a religious fast and checked in on me.'
Get involved in your community
Attend an event
London is one of the most multi-cultural cities in the world and our popular events reflect this. We welcome everyone to attend our events in London and become a part of something great. See upcoming events in London.
Volunteer in London
Every day, Londoners volunteer their time to improve the lives of friends and neighbours. Find volunteering opportunities to support your community.
The Mayor’s Community Weekend
Engage with your local community, bring different groups together, strengthen connections and make new ones. Find out how to get involved.
How the Mayor is supporting Londoners
The campaign includes support for councils and community organisations to promote social cohesion – through the Community Recovery Fund and the Mayor's Community Weekend funding programme.
Find out more about how the Mayor is supporting Londoners and creating a fairer, more inclusive London.
City Hall provides migrant Londoners with information on finding quality immigration advice, working in the UK, and more.
Get information and support with bills, budgeting, debt and other costs.
Get information on how to report hate crime and how the Mayor is supporting victims of hate crime.
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