You are loved and wanted in London
Loved and Wanted is a campaign from the Mayor of London that reaffirms to Londoners that no matter who you are or where you’re from – you are loved and wanted in our city.
We are living in uncertain and unsettling times. But we know that in London communities continue to rally together and support each other.
In London, you are free to be who you want to be. It is Londoners who make our city the uniquely vibrant city it is.
We come from all over the world, from every religious background, and every walk of life. Loved and Wanted celebrates our city’s enduring spirit of respect, unity and togetherness.
It is part of the Mayor’s work to strengthen connections between London’s communities and celebrate diversity.
The campaign has so far been backed by almost £2 million of funding for councils and community organisations across the city.
Building on values of inclusivity and empowering communities, we’ve invested £1.8 million alongside The National Lottery Community Fund to create a network of community spaces where Londoners can connect, get support and take part in their local community.
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And we want to celebrate that.
Supporting London's frontline workers
The Mayor of London has called on Londoners and visitors to support the capital’s hard working frontline workers, in the wake of significant increases in abuse reported against our transport, NHS and retail workers.
As part of his Loved and Wanted campaign, the Mayor is sending messages of support to workers across the capital to honour everything they do for London and reiterates that we will never tolerate such abuse.
This includes a tribute to London’s frontline workers ‘The Vital Threads that Hold and Protect’ by author and poet David Larbi. Excerpts from this poem will be shown across the city, but you can read it in full, below.
To all of London’s frontline workers, we celebrate the key role you do in keeping the capital running – you are Loved and Wanted.
The Vital Threads that Hold and Protect
by David Larbi
To be someone who works for this city
Is an act that is greater than self
It takes care of all living within it
Of their hope, their hearts and their health
This fact should be always reflected
In our gratitude and in our grace
In the respect that each worker is given
When the public greet them in each day
They are tending to our bodies and minds
In education and in healthcare
Transport workers, delivery drivers
Emergency services, planning, repairs
All the individual care it takes
For this bustling city to function
Is beyond what many realise
Without their work, there is no London
To those who feed, who care for, who teach
Who power, uphold and protect
Thank you for being our fabric, our strength
For showing up each day and the next
How you can support the campaign
It's so important for Londoners to hear messages of support and kindness from people they know. We would love your help to get this message out to all Londoners, to show how everyone is valued in our city.
Here are some of the ways you can get involved:
Download our campaign assets and share the love on your social channels.
Share a message of solidarity, support and love on WhatsApp – here’s an example of what you might want to send to a friend or family member.
Show your appreciation - search 'Loved and Wanted’ in the GIF section of WhatsApp to add our animated Loved and Wanted icons to your messages.
Share a short message or experience to show our frontline workers, from nurses to transport workers, that they are valued and appreciated. We will use your story to remind them they are loved and wanted, always.
Get involved in your community
Attend an event
London is one of the most multi-cultural cities in the world and our popular events reflect this. We welcome everyone to attend our events in London and become a part of something great. See upcoming events in London.
Volunteer in London
Every day, Londoners volunteer their time to improve the lives of friends and neighbours. Find volunteering opportunities to support your community.
Loved and Wanted Here
No matter where you are in London, find a space where you are welcomed, supported, loved and wanted. Find a Community Space near you.
How the Mayor is supporting Londoners
The campaign includes support for councils and community organisations to promote social cohesion – through the Community Recovery Fund and the Mayor's Community Weekend funding programme and the network of Loved & Wanted Community Spaces.
Find out more about how the Mayor is supporting Londoners and creating a fairer, more inclusive London.
City Hall provides migrant Londoners with information on finding quality immigration advice, working in the UK, and more.
Get information and support with bills, budgeting, debt and other costs.
Get information on how to report hate crime and how the Mayor is supporting victims of hate crime.
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