FOI - Social Media Management [JUL 2024]

Copy of request:

The information that we require is as follows:-
1) Do you use a social media management platform?
2) If so, what tools do you use?

3) What is your annual spend on a Social media management tool?
4) What dates does your contract with your current supplier end (month & year)?
5) Do you use a social listening / media monitoring platform?
6) If so, what tools do you use?
7) What is your annual spend on a social listening / media monitoring tool?
8) What dates does your contract with your current supplier end (month & year)
9) Who is the senior person responsible for managing these contracts?

Copy of response:

I can confirm that the GLA holds information within the scope of your request, as follows:

1) Do you use a social media management platform?
Yes

2) If so, what tools do you use?
Brandwatch

3) What is your annual spend on a Social media management tool?
See below

4) What dates does your contract with your current supplier end (month & year)?
See below

5) Do you use a social listening / media monitoring platform?
Yes

6) If so, what tools do you use?
Brandwatch and Spike NewsWhip

7) What is your annual spend on a social listening / media monitoring tool?
Approx

NewsWhip - £34,500

Brandwatch - £32,835

8) What dates does your contract with your current supplier end (month & year)

NewsWhip ends September 2024

Brandwatch ends December 2024

9) Who is the senior person responsible for managing these contracts?
Deputy Head of Digital Communications