Key information
Request reference number: MGLA240426-8782
Date of response:
Summary of request
Under the Freedom of Information Act please may I have the following information from the GLA.
The total number of paid social media influencers, creators, or public figures used for campaigns, promotions, or advertisements by the GLA, for each year of 2024 and 2025 - as well as 2026 to date. I would like the number of influencers used broken down by year.
Please note: I am not asking for any commercial information. I am not asking for costs, how much they were paid or which influencers used. Purely for the number used in each of these years.
Our response
I can confirm that the GLA holds information within the scope of your request.
The GLA has a responsibility to keep Londoners informed and engaged in the work of the Mayor of London and the London Assembly. This includes, for example, activity to inform Londoners about People’s Question Time events and encourage them to register to attend, or to encourage Londoners to take part in statutory public consultations. In any given year, we also run cost effective, multi-channel campaigns to ensure Londoners receive information about their top concerns. This includes, but is not limited to, support through the cost-of-living crisis, supporting rough sleepers, tackling violence against women and girls, and violence affecting young people.
The GLA does not pay influencers, content creators or public figures to participate in our campaigns, promotions or advertisements.
And so, broken down by year as requested, the total number of influencers, content creators or public figures that have been paid by the GLA are:
- 2024: 0
- 2025: 0
- 2026 (to date): 0