Key information
Request reference number: MGLA080921-2510
Date of response:
Summary of request
You requested:
1. How much has the Mayor spent on advertising space and associated design costs for
the 'Refugees welcome' adverts seen across London and beyond in Sept 2021?
2. How long are these adverts running for?
3. What particular budget has this come from?
Please find below the information that we hold within the scope of your request.
The GLA has a duty to keep Londoners informed and engaged in the work of the Mayor of
London and the London Assembly, and therefore has a central marketing budget to deliver this work in an integrated, cost-effective and impactful way.
This advertising activity was to promote the important work of the new London Refugee
Response, in which City Hall is working alongside charities and voluntary groups across the capital to help refugees to build a new life in London, with support in finding jobs and learning English.
For this piece of work, the Central Marketing Budget has incurred costs of just £80, which was utilised to translate the message into Dari and Pashto.
The creative elements were delivered by an in-house designer. As the adverts are all digital, there were no costs associated with print or production. All advertising space was kindly gifted pro bono by partners, such as Piccadilly Lights.