FOI - Let's Do London [Feb 2024]

Please could you share the evaluation of effectiveness for the Let's do London' campaign with me.

Response

I can confirm the GLA holds information within the scope of your request.

Please find attached the information the GLA holds within the scope of your request, which was produced by London and Partners.

• Economic impact evaluation methodology for the “Let’s do London” domestic tourism campaign (2021)
• Performance report#8 (27 September 2021)
• LDL Campaign update  (2022)
• Lets do London campaign 2022 final results
• GLA LDL campaign report 2023

The 2023 campaign report included a note about sources on slide 5:

Source for 2019 data: Visit Britain Inbound trends by UK nation, region & county | VisitBritain

Source for 2022 data: International Passenger Survey

Please note that some names of members of staff are exempt from disclosure under s.40 (Personal information) of the Freedom of Information Act. This information would identify specific employees and as such constitutes personal data which is defined by Article 4(1) of the General Data Protection Regulation (GDPR) to mean any information relating to an identified or identifiable living individual. Photographs of people are also exempt. It is considered that disclosure of this information would contravene the first data protection principle under Article 5(1) of GDPR which states that Personal data must be processed lawfully, fairly and in a transparent manner in relation to the data subject.