FOI - Let's do London campaign [Aug 2025]

Your request 

Under the Freedom of Information Act 2000, I am requesting the following information regarding the Let’s Do London promotional campaign:

1. The total amount spent on the campaign each year, including both budgeted and actual spend.
2. Any post-campaign evaluation or impact assessment reports, including metrics used and whether targets were met.

Our response

The total Let’s Do London campaign funding for each of the financial years listed:

• 2021-2022 Campaign Funding = £4,169,000
• 2022-2023 Campaign Funding = £10,541,666
• 2023-2024 Campaign Funding = £2,860,000

Please find attached:

• Economic impact evaluation methodology for the “Let’s do London” domestic tourism
• campaign (2021)
• Performance report #8 (27 September 2021)
• Campaign performance to date (20 October 2022)
• France & Germany Campaign Report (2023)
• Let's Do London campaign - 2022 final results (Email chain to Senior Management team dated 10 January 2023)