Pedestrian crossings transformed for Let’s Do London

• 18 pedestrian crossings in Tottenham Court Road and the City of London are being transformed with bright colours and shapes in support of London’s creative, retail and hospitality sectors
• Bring London Together is a major, world-class commission by artist Yinka Ilori in partnership with the Mayor of London and Bloomberg Philanthropies, City of London, London Borough of Camden and London Design Festival
• The return of world-leading design, fashion, film and art festivals are key attractions of the Mayor’s Let’s Do London autumn season
• Photographer Rankin announces ambitious shoot and landmark exhibition celebrating London’s theatre industry

The Mayor of London, Sadiq Khan, today joined award-winning artist Yinka Ilori to unveil a series of eye-catching street art commissions in central London and urge Londoners and visitors to enjoy the very best of the capital this autumn.

Designed by London-based artist Yinka Ilori, as part of London Design Festival and supported by Bloomberg, 11 pedestrian crossings on Tottenham Court Road and six pedestrian crossings in the City of London, as well as Queen Street pedestrian plaza, are being reimagined with distinctive playful designs of bright colours and forms. The ‘Bring London Together’ project is designed to draw Londoners and visitors to central London as part of the Mayor’s Let’s Do London tourism campaign to support the capital’s creative, retail and hospitality sectors which have been disproportionately affected by the pandemic.

The project involves a collaboration with art students from the University of the Arts London and offers the chance for the local community to help paint Queen Street pedestrian area. As the UK prepares to host the United Nation’s meeting on Climate Action, COP26, this project is one of several installations in international cities supported by Bloomberg Philanthropies' Asphalt Art Initiative to encourage more sustainable transportation and transform and revitalise public spaces through the power of art.

The Mayor was also joined by photographer and film maker, Rankin, this morning as he announced the autumn season of his Let’s Do London campaign - the largest domestic tourism campaign the capital has ever seen, bringing together London’s leading hospitality, culture and retail organisations to attract Londoners and visitors from across the UK back to central London to enjoy our world-class attractions, festivals and shows.

The cultural and the creative industries are critically important to the fabric of our city and will play an essential part in our economic and social recovery. This autumn will see the return of much anticipated global festivals and events, including London Film Festival, London Fashion Week, Frieze London, the London Design Festival and a series of exciting events during Black History Month that celebrates the contribution of Black Londoners to our city. The new autumn season includes design, fashion, film, art, and photography events to entertain and enthral visitors and families over the coming months including:

• Paying homage to London’s Theatreland, globally renowned photographer and filmmaker Rankin has today announced details of one of his biggest projects to date: RankinLIVE x Performance - a series of portraits of leading stars, writers, producers, and backstage heroes from every live West End show and iconic theatre venue this autumn and winter. Working in partnership with the Mayor of London and the Society of London Theatre, the live shoots will be streamed on digital and social platforms, allowing viewers a window into the project - alongside a full programme of events around central London centred on a landmark exhibition at the FujiFilm House of Photography in the heart of London's West End.

• Limited Edition London, in partnership with the Mayor of London and the British Fashion Council, is an extension of the London Fashion Week’s City Wide Celebration. It is a new series of bespoke and exclusive events, activities and clothing created by fashion and retail brands to celebrate fashion, community, diversity, and creativity in the heart of the most vibrant city in the world.

• The Southbank Centre hosts a series of talks with award winning and renowned authors - Bernadine Evaristo, Raymond Antrobus & Mira Mattar and Candice Carty-Williams.

• Africa Fashion Week London, the leading African fashion event across the globe returns for its tenth season in 2021 at Freemasons’ Hall and the UK Black Business Week will inspire and connect Black Business from across the country.

• Major galleries from across the globe reunite at Frieze London and Frieze Masters to celebrate the creative spirit of London, bringing together works of international artists including Ibrahim El-Salahi, Isamu Noguchi, Solange Pessoa and Rose Wylie.

The Mayor of London, Sadiq Khan said: “London is the culture capital of the world, and Yinka’s bright and bold pedestrian crossings represent our city beautifully. They show off our vibrant creative spirit and are the perfect way to launch the autumn season of my Let’s Do London campaign. There are so many great festivals, events and activities taking place in the capital in the coming months and we are ready to welcome and entertain visitors from across the UK and around the world.”

Artist, Yinka Ilori, said: "I am incredibly excited to be part of this Landmark Project in London as part of London Design Festival and the Let's Do London initiative. At a time when we all need light and joy, I hope my installation brings people together to create joyful and harmonious moments that live in their hearts forever."

Global Head of Corporate Philanthropy at Bloomberg LP, Jemma Read said: “London’s diverse, creative communities make our city unique and have an essential role to play in its economic recovery. We’re proud to build on our collaboration with the Mayor of London to bring Londoners back together and breathe new life into our streets by supporting Yinka’s ambitious vision.”

Ben Evans CBE, London Design Festival Director, said: "This is the joy the city needs after the past year, and what better way to see London reopen but have one of the capital’s most exciting talents, Yinka Ilori, paint one of London's most iconic streets with his eye-catching and positive graphic style. This Landmark Project for London Design Festival 2021 and the Let's Do London campaign is sure to uplift the public and bring us all together once again."

Photographer and film maker, Rankin, said: “I’m thrilled; not only to be part of the 'Let’s Do London' campaign but also to get the opportunity to photograph and showcase some of the finest talent in London theatre - from the stars on the stage to the heroes behind the scenes who make it all happen. It’s an ambitious project and probably the first time there has ever been a complete portrait of a West End season. But after the last year, it feels like we need to go big and really take the opportunity to celebrate the amazing community of people who make up the cultural jewel in the crown that is London's West End theatreland.”

Cllr Adam Harrison, London Borough of Camden, said: “As we continue to welcome visitors back to Camden and celebrate local high streets, this autumn, we are pleased to host this vibrant artwork for the local community and visitors to enjoy. Following the West End Project the beautifully rejuvenated Whitfield Gardens and new widened pavements mean that Tottenham Court Road is a fantastic place to visit for celebrations like this which really show the best of this neighbourhood. Camden will be hosting a series of wrap around events for the local community and visitors to enjoy and engage with Yinka’s artwork including online experiences so residents across Camden can experience the art from home.”

Chair of the City of London Corporation’s Culture, Heritage and Libraries Committee, Wendy Hyde, said: “These eye-catching crossings are a fantastic addition to the capital’s streets and are sure to become a major talking point for Londoners. Culture is at the forefront of London’s economic recovery from the pandemic and Asphalt Art is bringing a real buzz back to the City.”

Julian Bird, CEO of Society of London Theatre, said: “It is no secret that the past eighteen months have been extraordinarily difficult for theatres, and although it is fantastic to see shows and venues across London and beyond reopening their doors, we continue to face huge uncertainties and challenges. We are delighted that Rankin wants to collaborate with us to celebrate the countless highly skilled people - both on and off-stage - who are the heartbeat of the London theatre industry, and who have shown such resilience throughout the pandemic. It is also fantastic that some of the proceeds from this project will go to the Theatre Artists Fund, which provides emergency support to theatre workers during the pandemic.”

Caroline Rush, Chief Executive of British Fashion Council, said: “We are delighted to welcome London Fashion Week back in a physical format this season and are excited to celebrate the city for everything it has to offer. London Fashion Week wants to play its part in help driving footfall back into the capital while reminding consumers of the vibrancy and excitement of London. With over 100 brands, stores, hospitality venues and cultural institutions opening their door over London Fashion Week, we look forward to seeing the whole city come to life.”