Eid Festival in Trafalgar Square this weekend

13 August 2013

Event: Eid Festival

Location: Trafalgar Square

Date: Saturday 17 August 2013

Time: 1:30pm-6pm

Entry: FREE

Information: www.london.gov.uk/eid

In celebration of the end of Ramadan, thousands of Muslims are expected to congregate in Trafalgar Square this Saturday for the free festival, Eid-ul-Fitr, which has been organised by the Mayor of London in association with the Eid Committee.

Eid-ul-Fitr literally means 'breaking the fast' and signals the end of the holy month of fasting. For the first time there will be a food festival which will offer people the opportunity to sample delicacies from across the Islamic world, including Turkey, Lebanon, India and Morocco.

The free event offers a welcome to people from all communities and faiths, with exhibitions and activities for the whole family to enjoy, including stage entertainment, arts and crafts, henna, face painting and much more. There’ll also be live performances from Nasheed artists such as Saif Adam and Suhail Ahmed and singers Jasraj Joshi and Tariq Khan.

The Mayor of London Boris Johnson said: “London is the best big city in the world, full of exciting cultural diversity. Eid-ul-Fitr is a great opportunity for Londoners to get a little flavour of what Eid is all about and the important contribution the Muslim community has made to the capital. I hope everyone has a fantastic day. Eid Mubarak!”

The Eid Festival is presented by the Mayor in association with the Eid Committee, a voluntary body made up of representatives from various Muslim community groups and organisations in London, including the presenting partner Lebara and media partner Zee TV.

Neeraj Dhingra, CEO, Zee Network, Europe said: “Multiculturalism is what London stands for and at the heart of all our entertainment across Zee Network channels. We are thrilled and excited to be the official Media Partner to celebrate the pious festival of Eid in the most iconic square in the country. We would like to wish everyone Eid Mubarak on this occasion and welcome one and all to the festivities in Trafalgar Square. This year we are bringing the winner of our popular contest, Sa Re Ga Ma Pa, Jasraj from India along with local UK talent including Mumzy Stranger, Char Avell and Tariq Khan to ensure there is something for everyone.”

Lebara Mobile’s UK Managing Director, Justin Cockerill, said: “We are delighted to be associated with the Mayor’s Eid Festival taking place in Trafalgar Square, London. Eid marks the end of Ramadan when Muslims all over the world thank God for the gift of fasting that brings families and friends closer. Engaging directly with our customers has always been a key part of our success and the Eid Festival offers us the opportunity to do exactly that. We wish a happy Eid to all of our customers.”


MEDIA ENQUIRIES: Media wishing to attend should contact the Community desk on [email protected]

GENERAL PUBLIC/NON-MEDIA ENQUIRIES: Call the Public Liaison Unit at the Greater London Authority on 020 7983 4100

DUTY PRESS OFFICER: For out-of-hours media enquiries, please call 020 7983 4000


Notes to editors

Food festival

The Food Festival opens at 12:30 and the following exhibitors will be present:

The Arabica Food and Spice Company - Food from the eastern Med including free-range chicken shawarma, seasonal fresh mezze, Turkish delight, baklava pastries and hibiscus quencher drinks

Horn OK - Authentic Indian street food

The Juice Shack - Fresh made juices using Herefordshire apples

Fresh Lemonade Company -Fresh lemonade in a variety of flavours

Big Apple Hotdogs - Launching a brand new Halal dog for Eid

The Malaysian Pancake - Savoury and sweet pancakes from London’s Chinatown

Big Mama Food - Traditional African cuisine and chutneys

Masala Zone - Indian cuisine dishes

Exotic Tagine - Moroccan cuisine

Biriyani Shack – Persian rice dishes

Shana Foods - Parathas and samosas

Shocka’s Coconut Hub - Coconut water

Fresh Falafel - Turkish cuisine