Website privacy statement
This page was updated on: 27 July 2026
This page provides information about the steps we take to protect your privacy when you use our website. This privacy statement covers www.london.gov.uk and any other websites that include 'london.gov.uk' in the address.
Personal information we collect about you
You can browse our website without disclosing any information about yourself.
Some GLA webpages will ask you to provide information about yourself, so you can sign-up to a particular service, initiative, or newsletter. This is so we can respond most effectively to your enquiry with the GLA.
Information we ask for may include:
- your name
- your email address
- your telephone number
- your date of birth
- where you live
- the capacity in which you are contacting the GLA (for example, as a member of the public)
We will only ever ask you to provide the information necessary for that purpose.
Other personal data we may collect from your interactions with our website include:
- your Internet Protocol (IP) address, and details of which version of web browser you used
- information on how you use the site, using cookies and page tagging techniques
The legal basis for processing this data is to perform a task in the public interest that is set out in law and is statute based.
How we use this information
When we ask you to provide information, we will tell you what this data will be used for and we will give you the option to choose if you would like us to send you information about what we do.
We use Google Analytics and Hotjar to collect information about how you use london.gov.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search. We use VWO to A/B test changes to the site, to make sure that we are making the right changes and that these changes make it easier to use the website.
We do not use Google Analytics or Hotjar or VWO to collect or store information that could be used to identify who you are.
Google Analytics
Google Analytics stores information about:
- the pages you visit on london.gov.uk
- how long you spend on each london.gov.uk page
- how you got to the site
- what you click on while you’re visiting the site
You can opt out of Google Analytics.
Hotjar
Hotjar stores information on some pages of our site including:
- what you click on the site
- how far you scroll
- how long you visit the page
- whether you have taken part in a survey or poll
You can opt out of Hotjar.
VWO
VWO stores information about:
- whether you have seen certain pages on london.gov.uk
- the version of these pages that you see
- the actions you take on these pages
You can opt out of VWO.
YouTube
We embed videos from our YouTube channel, therefore, due to YouTube's privacy-enhanced policy, you may find that cookies are set on your computer once you have clicked to play the videos. However, YouTube doesn't store personally identifiable cookie information relating to playbacks of embedded videos when using their privacy-enhanced mode.
You can find out more at YouTube Help.
Protecting your information
We aim to have a secure and reliable website and use appropriate security technology to protect any personal data we process about you. But your use of the internet, and this website, is entirely at your own risk. We have no responsibility or liability for the security of personal information transmitted over the internet.
Sharing your information
We will not:
- sell or rent your data to third parties
- share your data with third parties for marketing purposes without express permission
The GLA may be required to share your personal information with the police and other law enforcement agencies for the purposes of crime prevention or detection. If we are asked to disclose your information, we ask the requesting organisation to demonstrate that the data will assist in the prevention or detection of crime, or that the GLA is legally obliged to disclose it.
Cookies
Cookies are small pieces of data that are downloaded to your computer or mobile device when you visit a website or application.
Cookies are generally used to monitor how a website is used and improve your online experience. They do not give us access to the rest of your computer and are not used to identify you personally.
Read more about how we use cookies.
These cookies are essential for the website to work properly — for example, keeping you signed in, remembering your cookie preferences, and protecting the site against fraud and abuse. They cannot be switched off.
These cookies help us understand how visitors use london.gov.uk — which pages are popular, how people move through the site, and where things could work better. We only set these if you consent. All data is used in aggregate to improve our services.
These cookies are set by third-party platforms embedded in our pages (such as YouTube, LinkedIn and Twitter/X content) and may be used to measure engagement, personalise content, or support advertising. We only set these if you consent.
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It will also help us if you tell us which assistive technology you use. We’ll consider your request and get back to you in 5 working days.