MD1433 Marketing Supplier Services

Type of decision: 
Mayoral decision
Code: 
MD1433
Date signed: 
09 February 2015
Decision by: 
Boris Johnson MP (past staff), Mayor of London

Executive summary

The GLA has a requirement to communicate to Londoners about the work of the Mayor of London and the London Assembly and engage them in that work so they can access the benefits. This marketing communications activity includes bought media, such as outdoor, radio, press and digital advertising.

In tandem with the recent framework contract extension agreed between TfL and MEC, the GLA wishes to continue to use MEC planning and buying for the 2015 calendar year and as such wishes to extend the framework contract between MEC and the GLA dated 29 March 2011. The cost to the GLA will be dependent upon the usage of the services during the relevant period. In accordance with procedure, each communication campaign is subject to the appropriate approval from the GLA unit for which the campaign is being executed.

TfL Marketing and GLA Marketing are starting a re-tender process for a new contract to commence from November 2015 for potential new supplier(s) to be embedded and engage with TfL / GLA Marketing representatives on ‘new’ campaigns. Existing campaigns will continue with MEC until final campaign completion for continuity purposes.

Part 1: Non-confidential facts and advice