Key information
Decision type: Mayor
Reference code: MD1326
Date signed:
Decision by: Boris Johnson, Former Mayor of London (May 2008 - May 2016)
Executive summary
The Mayor of London’s marketing strategy identified that the London.gov.uk website was not performing to its full potential. The website offers the organisation considerable opportunities to communicate and engage with Londoners, but is out-dated and not fit for purpose.
In September 2013, the GLA commissioned Webcredible to work on a user experience project. This provided the design and functional requirements for a new website so that London.gov.uk would be:
- The first place to go for information about London government
- A modern, open and engaging site that listens to people’s concerns
- A resourceful hub signposting to relevant sites
The next stage in the process is to build the new site along these lines and repurpose the existing content to make the information concise, engaging and relevant. This MD requests approval to build the site and develop the content to meet these requirements.
Signed decision document
MD1326 London Website Part 1 (signed) PDF.pdf
Supporting documents
MD1326 London Website Part 1 PDF.pdf