MD1296 Marketing Supplier Services

Type of decision: 
Mayoral decision
Code: 
MD1296
Date signed: 
17 January 2014
Decision by: 
Boris Johnson MP (past staff), Mayor of London

Executive summary

The GLA has a requirement to communicate the work of the Mayor of London and the London Assembly to Londoners and engage them in such work in order that they may access the benefits. This marketing communications activity includes bought media such as outdoor media, radio, press adverts and digital advertising.

In tandem with the recent framework contract extension agreed between TfL and MEC media planning and buying (MEC) the GLA wishes to continue to use MEC media planning and buying for the period of 12 months between 1 January 2014 and 31 December 2014 and as such wishes to extend the framework contract between MEC and the GLA dated 1 January 2011. The cost to the GLA will be dependent upon the usage of the services during the relevant period. In accordance with procedure, each communication campaign is subject to the appropriate approval from the GLA unit for which the campaign is being executed. If the services are still required, TfL Marketing and GLA Marketing will determine whether to extend the MEC contract (in March 2014) until the end of 2015 or re-tender. After the end of 2015, a re-tender must take place due to the maximum term of the framework ending.

Part 1: Non-confidential facts and advice