ADD189 Social media software

Type of decision: 
Assistant Director's decision
Code: 
ADD189
Date signed: 
30 April 2014
Decision by: 
Emma Strain, Assistant Director of External Relations

Executive summary

In March 2014, the GLA launched a new social media strategy and now has a suite of official channels. Channel managers have been assigned to run the channels and it is crucial that they work collaboratively to ensure they are responsive and helpful to Londoners. The GLA is using social media software Sprout Social and Radian6 to assist with collaborative working and reporting. Sprout Social enables publishing of content, monitoring of GLA interactions and posts and management of GLA channels on a single user-interface. Radian6 is for social media listening, which enables effective reporting and subsequent learnings. This helps ensure the GLA delivers a good service to Londoners on social media.

Part 1: Non-confidential facts and advice