ADD184 Digital First Strategy
A Digital First Strategy will allow the GLA Regeneration Team to make a savings on the cost of publications while reaching a wider audience, compared to traditional printing. This commission will provide templates and guidance enabling all future publications to be consistent in visual appearance, to be suitable for viewing on web, tablet and smart phone and to be made available by print on demand (PoD), whereby affordable printing and distribution costs are covered by users rather than the GLA. As a part of this commission graphic design services are being provided to deliver a high quality publication outlining the Mayor’s vision for high streets, supporting the Mayor’s Regeneration Fund objectives. This document will be used to test PoD printers.