ADD168 Well London marketing and communications
Type of decision:
Assistant Director's decision
Code:
ADD168
Date signed:
13 June 2014
Decision by:
Amanda Coyle, Assistant Director, Health and Communities
Executive summary
Well London is a programme of community engagement and development aimed at increasing levels of mental well-being, healthy eating and physical activity in deprived neighbourhoods in London. In 2013 Well London received a further grant from the Big Lottery of £1.8m for the continuation of the phase 2 programme to 2015.
Approval is sought to undertake two competitive procurement exercises and award contracts for the following work.
- A film that will tell the story of the Well London programme and the impact it has made.
- Support with marketing and communications to March 2015 that will help raise the profile of Well London and maximise participation in the target areas.