ADD167 Creative agency for the London Rental Standard campaign

Type of decision: 
Assistant Director's decision
Code: 
ADD167
Date signed: 
19 March 2014
Decision by: 
Kevin Austin, Assistant Director of London Engagement

Executive summary

The GLA is undertaking a series of projects to improve London’s private rented sector, the centrepiece of which is the London Rental Standard (LRS) - a minimum set of standards that all accreditation schemes in London should meet.

The GLA wish to procure a creative agency to assist with the design process. This work will include:

  • Producing the look and feel for a Mayor of London led campaign that will work across a range of on and offline platforms

  • Producing a ‘Supported by’ LRS accreditation badge and brand guidelines for partners

  • Producing messaging guidelines for three audiences (landlords, letting agents, tenants)

Part 1: Non-confidential facts and advice