Key information
Decision type: Assistant Director
Reference code: ADD167
Date signed:
Decision by: Kevin Austin, Assistant Director of London Engagement
Executive summary
The GLA is undertaking a series of projects to improve London’s private rented sector, the centrepiece of which is the London Rental Standard (LRS) - a minimum set of standards that all accreditation schemes in London should meet.
The GLA wish to procure a creative agency to assist with the design process. This work will include:
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Producing the look and feel for a Mayor of London led campaign that will work across a range of on and offline platforms
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Producing a ‘Supported by’ LRS accreditation badge and brand guidelines for partners
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Producing messaging guidelines for three audiences (landlords, letting agents, tenants)
Signed decision document
ADD167 LRS creative agency (signed) PDF.pdf
Supporting documents
ADD167 LRS creative agency PDF.pdf