This is Oxford Street

Join us for a one-day event to showcase the potential of the Mayor of London’s bold proposals to transform Oxford Street, into a reinvigorated, pedestrianised destination that all Londoners can feel proud of. 

From Regent Street to Orchard Street, come and experience the potential future of London’s most famous high street, reimagined for everyone.

This is community, creativity, culture.

We’re teaming up with London creatives and some of the UK’s biggest brands to bring you a packed day of entertainment. Expect:

• This is Style – a celebration of Oxford Street’s global fashion and retail identity, with branded activations, pop-ups, and unique photo opportunities.
• This is Play – celebrating London as a global sporting capital with activities and showcases from international partners like Major League Baseball.
• This is Flavour – food and drink stalls, coffee pop-ups and bars, offering a taste of the West End’s dining scene.
• This is Sound – live music and performances, from headline acts on the main stage to acoustic corners, DJs, and secret sets.
• This is Love – charity and community-led zone including a showcase led by Choose Love and featuring a wellness village hosted by Holland and Barrett.
• This is History – honouring Oxford Street’s rich heritage through photography and storytelling.
• This is Future – giving Londoners a glimpse of the Mayor’s plans to transform Oxford Street into a greener, cleaner, pedestrian-friendly destination.
• This is Me – interactive selfie spots and experiences to capture the excitement of the day.

Whether you’re a Londoner, a visitor or just curious, there’ll be something for everyone on the day.

Eat, explore, dance and discover a bold new vision for the heart of the West End.

This is your street. This is our celebration.

We want everyone to get to Oxford Street safely and easily. 

We recommend arriving by tube, bus, or on foot. The nearest stations are:

• Oxford Circus  
• Bond Street  
• Marble Arch 
• Tottenham Court Road  

For accessible travel options, including step-free routes and Dial-A-Ride services, you can visit Transport for London (TfL) website for maps and to plan your journey.

Please check TfL website for any bus diversions or route changes on the day. 

We’re making sure this is a day everyone can enjoy:

• in addition to accessible toilets, Mobiloo accessible toilets will be located on Bird Street. The toilet has a hoist and a changing table. If you need to use the hoist, please bring your own sling for safety and convenience
• public toilets will be signposted clearly across Oxford Street
• all shows on the main stage with speech will have a BSL interpreter
• quiet zones will be available for those seeking a break from the noise
• the event is step-free throughout and accessible to wheelchair users
• first aid, welfare and Team London volunteers will be present at all times.