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Reference:
2008/0591
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Question by:
Mike Tuffrey
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Meeting date:
12 March 2008
You revealed, in December, that an additional £100,000 would be needed over and above the funds ring-fenced for the Home Insulation Scheme. Given this shortfall, and the relatively low take up of your discounted insulation scheme, despite spending £1.2 million on advertising, do you think that the advertising strategy that you have adopted so far is an effective and efficient use of public money to achieve the objective of cutting carbon in London's homes?