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Reference:
2019/11965
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Question by:
Caroline Pidgeon
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Meeting date:
20 June 2019
Assistant Director's decision ADD2345 (30th May 2019) authorises expenditure of up to £45,000 on a month-long trial of anonymised mobile phone data to improve the GLA’s analytical outputs. The decision implies the data is sourced from a single mobile phone network. Given the disparity between the size of the four main mobile networks’ customer bases and any possible variances in their customers’ demographics, are you content that the data being purchased is sufficiently representative of London as a whole, and each borough, to properly underpin this work?