-
Reference:
2020/1120
-
Question by:
Lord Bailey of Paddington
-
Meeting date:
19 March 2020
In 2017, the Key Performance Indicators (KPIs) for the London Needs You Alive campaign were "to raise awareness of the dangers and consequence of carrying a knife among young people in London, measured via campaign reach, social listening and MOPAC Youth Survey results" and "to reduce the levels of concern around knife crime within adults and youth measured via the MOPAC Public attitude survey and a MOPAC youth Survey alongside the campaign results". Please outline the evidence that you have achieved the primary KPIs of the London Needs You Alive campaign.