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FOI - Overground line rebranding [Mar 2024]

Key information

Request reference number: MGLA150224-6717

Date of response:

Summary of request

Your request 
  1. Rebranding of six Overground lines, what were the total costs to rebrand these lines ?
  2. What was the consultation process, regarding the rebranding of these lines
  3. To what purpose, considering the debt mountain of TFL, was this process considered good value for money for Londoners
  4. Where was the money found to carry out this process 
Our response

The London Overground network has grown considerably over recent years. Today the network covers 113 stations across six routes. Giving each of the six routes their own line name and colour will make travel on London Overground easier and simpler for customers.

The changes will make it easier to understand when and where to change lines, and any service updates that might affect your journey. London Overground services will not be impacted by these changes, and customers will still be able to make the same journeys.

  1. The costs for the project are being met by the GLA and have now been fully accounted for in TfL’s budget. The estimated cost is £6.3m. This includes re-designing and re-displaying new maps across the 113 Overground stations in London, as well as updated printed and online maps, digital screens, and re-recording PA announcements.
  2. This information is available at https://tfl.gov.uk/modes/london-overground/how-the-names-were-chosen?intcmp=75270.
  3. The GLA does not hold recorded information within the scope of your request.
  4. Please see answer to Q1.

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