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FOI - New Year's Eve 2024 [Jan 2025]

Key information

Request reference number: MGLA030125-7371

Date of response:

Summary of request

Your request 

The cost of acquiring each song used in London New Year's firework display 1 January 2025.

Our response

The Mayor was delighted to welcome in 2025 with London’s incredible show. Featuring the world-first use of hologauze animation alongside our unique combination of fireworks, lighting and music for the millions watching at home and around the globe, we sent a message of unity, hope and love to the world, showing that London is for everyone.

Data from the GLA’s previous events indicates that NYE ticketholders alone spend, on average, £138.75 in the capital, generating more than £14m of additional revenue for London’s businesses and economy, not including the additional revenue generated from visitors without tickets visiting. The GLA makes no profit from the event.

In 2021, a report by professional services firm Hatch, and promotion organisation London & Partners, revealed that major events contribute more than £600m on average to the capital’s economy every year. The report also found that these events can be a huge catalyst towards London’s recovery from the pandemic. It estimated that every visitor to a concert and cultural event generated, on average, £23 to the London economy.

There were no costs for acquiring any of the songs in the display

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