Mayor launches new portal to help Londoners find an affordable home

21 June 2018

• Free ‘one-stop shop’ to register interest and book viewings

The Mayor of London, Sadiq Khan, has today launched a new online property portal that offers Londoners a one-stop shop where they can search for an affordable home to buy in the capital.

As the Mayor’s official platform for finding an affordable home to buy in London, the Homes for Londoners portal already lists over 1,400 shared ownership and 230 Help to Buy properties. Currently in its first phase, the portal aims to help Londoners who can’t afford to buy a home on the open market, with all homes funded through City Hall affordable housing programmes being advertised on the site and new properties being continually added.

The Mayor is urging Londoners to visit london.gov.uk/homes to sign up for free and register an account, through which they can:

• receive email alerts for the latest properties in their area;
• register their interest in homes;
• check their eligibility;
• book viewings; and
• receive an online financial affordability assessment.

The Mayor of London, Sadiq Khan, said: “Here at City Hall, we’re doing everything we can to make sure all Londoners are able to buy a good-quality, affordable place to live in the city to call home. The Homes for Londoners website is a fantastic one-stop shop, bringing together affordable homes into one place for people who would struggle to buy in the open market. More and more homes will be added to the portal, so I urge Londoners to get online, set up a free account, and start browsing.”

Louise Marshall, Head of Sales and Marketing at Moat Housing, said: “The Home for Londoners portal is clean, fresh and easy to use, and we really like the Featured Properties section because it gives providers the opportunity to showcase their homes. The portal’s support team are incredibly helpful and supportive and really try to tailor their service to suit the needs of their clients. It’s also good value for us, as we are able to reach a huge target market. I’d definitely recommend the portal to other housing providers as a great place to showcase their homes - there’s a huge demand out there.”

Tomas Rakauskas, who has reserved a home through the portal at Kidbrooke Village in Greenwich, said: “The Homes for Londoners property portal is simple to use and the search functionality is great. The housing associations details were easy to find, so arranging a property viewing was straightforward. The housing association also recommended mortgage providers and solicitors which helped us a lot in the process. I’d highly recommend using the Homes for Londoners portal.”

The portal will list genuinely affordable homes to buy that have been built through the Mayor’s Homes for Londoners programme. Last year (2017/2018) his programme saw 12,526 genuinely affordable homes started – more than in any year since City Hall took control of housing investment. Around half these homes were for affordable homeownership, alongside 2,826 new homes based on social rent levels – up from zero homes for social rent in the pipeline inherited from the previous Mayor.

Further phases of the portal will launch later this year, including below-market rental properties. The portal is on the Mayor’s website alongside his new online Rogue Landlord and Agent Checker – a publicly accessible tool to enable London’s 2.4 million renters to check if their prospective landlord or agent has been convicted of any housing offences, and to report any suspected rogue private landlord or letting agent to their local council.

Notes to editors

1. The first phase of Homes for Londoners portal became live in April and the property search tool can be viewed at: https://www.london.gov.uk/homes
2. The Mayor’s Rogue Landlord and Agent Checker is available here: www.london.gov.uk/rogue-landlord-checker.
3. To find out more about what the Mayor is doing to tackle London's housing crisis and the affordable housing opportunities Londoners can take advantage of, visit the Mayor’s brand new housing hub at www.london.gov.uk/building-a-london-for-everyone.
4. The property portal has been delivered in partnership between the Greater London Authority, Full Communications and Censeo Financial.