Fashion industry backs campaign to show the world London is open

20 September 2016

London’s thriving fashion industry has today joined the Mayor Sadiq Khan’s campaign to tell the world that the city remains the international fashion, business and cultural capital and that its doors are open to talent from across the globe.

To mark the end of London Fashion Week, a behind-the-scenes fashion film - created for the Mayor’s #LondonisOpen campaign and supported by the British Fashion Council – has been released featuring the breadth of the fashion industry, from catwalks to design schools and paparazzi lenses to fashion media houses. Iconic brands, fashion figures and institutions have all backed the Mayor’s #LondonIsOpen campaign including Henry Holland, Greg Williams, Central Saint Martins, Joseph, Martha Ward, Mount Street, DAKS, Vogue House, Models1, Nicholas Kirkwood, the British Fashion Council and Dylan Jones.

#LondonIsOpen was launched to spread the message that, following the EU referendum, London remains united, full of creativity and open for business, a message echoed by the British Fashion Council and the fashion industry as a whole in London. The city has long been considered a diverse and creative driving force for contemporary fashion as well as a notable part of the London economy. Fashion Designers, brands, schools, models, fashion figures and photographers, all those who make up one of the biggest industries in the UK, have got behind the #LondonIsOpen campaign to pledge their support.

The Mayor of London, Sadiq Khan, said: “London Fashion Week has shown that London is open to the world and is an international leader of creativity and entrepreneurship. There was a fantastic range of designers and talent on the schedule this season, highlighting the very best the industry has to offer ­from big brands to independent retailers. The London fashion scene has never been more diverse.”

Alexandra Shulman, Editor-in-Chief, British Vogue, said: “London Fashion Week is a terrific illustration of how well the city operates. We have great fashion houses at all ends of the market, unrivalled creativity, an efficient and inspiring infrastructure and the interest of the world. Fashion is an international world and we welcome everybody and the skills they bring to us.”

Dylan Jones, Editor, British GQ and Chairman of London Fashion Week Men’s, said: “London is the most dynamic city in the world today. Sure, it has always been an international hub, always been at the centre of things, but it has never sizzled like it sizzles today. In the 21st Century London has become the most powerful, the most dynamic, the most culturally focused city-state on earth. No other city comes close. Not New York. Not Paris. Not Shanghai. Not Hong Kong.”

Caroline Rush CBE, Chief Executive, British Fashion Council, said: “London is a fantastic city, it is a fashion, business and cultural capital and is open for business. London has the strength of being a multi-cultural city with a strong sense of community and the fashion industry epitomises London – entrepreneurial, international, creative. London Fashion Week is the perfect opportunity to tell the world that we are open for business and celebrate the success of our creative global businesses.”

Vanessa Kingori, MBE, Publisher, British GQ brand said: “LFW is the perfect example of the type of global exchange now essential to success in the world economy. 

The unparalleled breadth of designers showing here pepper their diverse heritage into their creations with spectacular effect.  As a result British fashion maintains lucrative global notoriety. In turn, international brands seek to own part of this magic, by showing in London and regularly recruiting UK grown talent. This exchange requires an 'open' London where multifarious creativity is welcomed and blossoms. Not just for the sake of beautiful clothes and frivolous fashion parties, this represents an important contributor to the wider British economy.”

Deputy Mayor for Culture and Creative Industries, Justine Simons said: “We have all the best ingredients as a fashion capital - we are home to leading fashion colleges, we are really good at growing the next generation of talent and we have wonderful established brands. Fashion is such a big part of London’s success as a creative capital – both economically and culturally. It contributes £28bn to the UK economy and London Fashion Week provides the glittering centrepiece, showcasing creativity and innovation, underlining the fact that London is open to the world and a global hub of talent.”


Notes to editors


#LondonIsOpen Fashion Film:


Stills from Fashion Film available here.

  1. #LondonIsOpen will show the world that London remains entrepreneurial, international, and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated. The Mayor is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media, through other creative ways. The starting idea for the campaign is built around London opening its doors to welcome people in, and will encourage people to use this as a platform for their own contributions. A film of famous locations opening their doors has been produced


  1. #LondonIsOpen is being supported by a host of top names, businesses, and organisations across the capital including sport starts Mo Farah, Chris Robshaw and Jenny Jones, top music stars Jessie Ware, Tinchy Stryder and The Vamps, musicals across the West End, Richard Branson, City of London Policy Chairman Mark Boleat, Chief Executive of London Stock Exchange Xavier Rolet, Google, Hilton, Merlin Entertainments, Freuds, Chief Executive of Patisserie Valerie Paul May, Pavegen, Central Working, Swiftkey, Seedrs, Unruly, Nigel Carrington, Vice-Chancellor, University of the Arts, Prof Julia Black, Interim Director designate and Pro Director for Research, London School of Economics, Professor Edward Byrne AC, President & Principal, King’s College London and Professor Pat Bailey, Deputy Vice Chancellor, London South Bank University.


  1. The #LondonIsOpen/British Fashion Council video features: Gieves and Hawkes, Joseph, Henry Holland, Greg Williams, Central Saint Martins, Mount Street, Martha Ward and Nicholas Kirkwood, DAKS, Wolf & Badger, Swarovski, Vogue House, Dylan Jones, Spitalfields Market and Conde Nast – Vogue House.


To view the #LondonIsOpen campaign videos to date, please visit: