Industry gets behind talented young musicians
The Mayor of London Boris Johnson is to host a glittering celebration of musical talent, when the inaugural London Music Awards take place at the Roundhouse on Wednesday 11 June.
Already close to being a sell-out, this exciting new event is being staged to recognise the achievements of London's aspiring young musicians, its rising stars and legendary performers. Amongst those set to perform on the night are Soul II Soul, as well as emerging artists such as Brit School musician Natalie Shay, singer-songwriter Kimberly Anne and Croydon based Hip-Hop trio Hawk House presenting their new video.
Making sure that the proceedings run to time will be Classic FM DJ Margherita Taylor. The London Music Awards will also be an important fundraiser for the Mayor's Music Fund, a charity that nurtures and develops the skills of talented children from across London’s 32 boroughs. In just two years the fund has given out grants worth £1.3m, impacting on over 14,000 young musicians, with plans to grow its reach every year.
The Mayor of London Boris Johnson says: "The Mayor's Music Fund is doing a fantastic job helping to nurture the potential of talented young musicians, who might not otherwise be able to develop their skills. As well as being a fundraiser, the London Music Awards are an opportunity to celebrate the talent that has helped ensure London's status as the music capital of the world."
The London Music Awards are being sponsored by luxury watch brand Raymond Weil, who will also present the Rising Star award. The music industry is showing its support for the capital's music-makers, with major players helping to make the event a virtual sell-out.
Tables are being hosted by the likes of Sony, Universal, Warner, Live Nation, UK Music, AEG, as well as firms like CHIME, News International and BMG Chrysalis. Organisers hope to raise even more on the night, thanks to an auction, which will be led by Channel 4 news anchor Jon Snow. Awards are being sponsored by Raymond Weil, London Evening Standard, ABRSM, PRS for Music, Live Nation, The Mackintosh Foundation and SRLV Accountants. Four young musicians are being given instruments by Yamaha and Bell Percussion and there is a Time Out reader vote for London’s favourite music venue.
All proceeds from the event will go towards supporting the Mayor’s Music Fund’s charitable activities.
Mayor’s Music Fund Chief Executive Ginny Greenwood says: "The fund is already helping thousands of talented youngsters develop their musical abilities and this is our way of celebrating a major asset for London – its musical heritage and its musical future. Six months ago the London Music Awards was just a dream. Now it’s a reality. This couldn’t have happened without our sponsor Raymond Weil, our other supporters and the music industry embracing the idea and running with it. A big thank you to everyone involved in the evening."
A total of nine awards are being handed out at what will become an annual event. There will be six music awards:
1. Outstanding Mayor’s Music Scholars sponsored by ABRSM
2. Outstanding Musical Collaboration sponsored by the Mackintosh Foundation
3. Undiscovered Talent sponsored by Live Nation
4. Rising Star sponsored by Raymond Weil
5. Young Composer/songwriter sponsored by PRS
6. London Legend in association with the Evening Standard
There will be three non-performance awards:
• London’s favourite music venue Time Out reader vote
• Music Philanthropist sponsored by SRLV Accountants
• Special award for an individual who has made a significant contribution to music in the capital
A small number of tables are still available for the dinner and reception. For more information please contact CEO Ginny Greenwood [email protected] O: 020 7983 4943 M: 07795 552 352 www.mayorsmusicfund.org @mayorsmusic