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Reference:
2008/1228
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Question by:
John Biggs
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Meeting date:
18 June 2008
Please can you confirm how much has been spent on rebranding since the new administration began? Please could you confirm how much this task has cost in person-hours? What are your estimates for the whole rebranding exercise, after the necessary re-typesetting and re-printing has been completed? Given that there cannot be many people who were not aware that there has been a change of administration at City Hall, how did you reach the conclusion that a rebranding was necessary, and a priority in your first month, to "differentiate the work of the new administration"?