DD1465 Taekwondo World Grand Prix 2017

Type of decision: 
Director's decision
Code: 
DD1465
Date signed: 
04 March 2016
Decision by: 
Jeff Jacobs, Head of Paid Service

Executive summary

This decision seeks approval to commit a total of £85,000 from the Major Sports Events Fund towards delivery of the 2016 British Taekwondo Championships and the 2017 WTF Taekwondo World Grand Prix, both to be staged at the Copper Box at the Queen Elizabeth Olympic Park.

 

Decision

That the Executive Director:

•    Approves expenditure of up to £10,000 in grant funding towards the cost of staging the 2016 British Taekwondo Championships.
•    Approves expenditure of up to £75,000 in grant funding towards the cost of staging the 2017 WTF Taekwondo World Grand Prix;
•    Notes that up to £25,000 is to be committed to Taekwondo GB in grant funding as part of the Major Sports Events Engagement Fund (part of the Mayor’s Sports Legacy Programme), approved by DD1335, as a contribution to its costs of delivering a grassroots community legacy project associated with the 2016 British Championships and 2017 World Grand Prix

 

Part 1: Non-confidential facts and advice

Introduction and background

1.1     Background

1.1.1    The success of the 2012 Olympic and Paralympic Games has cemented London’s position as a world-leading host of major sporting events. The Queen Elizabeth Olympic Park has also added significantly to the range of world class sporting facilities available for hosting events in London. A key part of the on-going legacy of London 2012 is ensuring that these facilities and others around London be regularly and fully made use of.

1.1.2    London has already secured a portfolio of additional events for the years ahead that will help sustain our position as a world-leading host and is in keeping with the stated legacy aims from London 2012, one of which is to ensure that the facilities built for the Games continue to be used to stage high-level international sporting events. They include the 2015 Rugby World Cup, 2015 European Hockey Championships, 2015 Formula E Championships, 2016 European Swimming Championships, 2016 Track Cycling World Championships, 2017 IAAF World Athletics Championships and IPC World Athletics Championships. 

1.1.3    Recognising that most major sporting events require some level of public support, the GLA allocated £2.4 million over four years to future major sporting events as part of the 2014/15 budget setting process. This Major Sports Events Fund supports the Mayor’s major sporting events strategy for London, ‘London: Home of World Class Sport’, which was published in April 2014. 

1.1.4    This new London-wide approach to bidding for and supporting major sporting events establishes the Mayor’s Office as the first point of call for anyone looking to bring their event to London, and firmly establishes the Mayor’s Office as London’s strategic lead for major sporting events.

1.2       British Taekwondo Championships and WTF World Taekwondo Grand Prix

1.2.1    Following the success of the Taekwondo competition at the London Games, and confirmation that it will remain a core Olympic sport for the foreseeable future, the World Taekwondo Federation has copied the route taken by many other mature Olympic sports and has created a competition format specifically attractive to broadcasters and     corporate partners, featuring only the very best athletes in the world, competing regularly in     high profile flagship locations. The series is now well known as the WTF World Taekwondo Grand Prix. There are typically three events per year in this series, running from August to October, with the Grand Final taking place in December. The event is delivered across three days of formal training and three days of further training and competition. 

1.2.2    Taekwondo GB is planning to bid to bring a package of events to the UK, starting with the 2017 Grand Prix. This would be followed by a Grand Prix in Manchester in 2018 and the WTF World Taekwondo Championships in Manchester in 2019. All three events will be bid for together, with the bid going forward in late March 2016. Whilst the starting point is that this is a bid for a package of three events, it is possible that the WTF may choose to award the two Grand Prix events to the UK, but award the World Championships to another country. This is thought to be extremely unlikely.

1.2.3    A key strength of the proposal from Taekwondo GB was to use the event as a platform for developing a significant community engagement programme around the event. Taekwondo is a sport with significant potential for growth in London and the GLA Sports Team has worked closely with Taekwondo GB to develop a strong sports development programme which we expect will deliver a significant uplift in the number of individuals regularly participating in Taekwondo in London.

1.2.4    Taekwondo GB submitted a funding application to the GLA Major Sports Events Fund for a £75,000 contribution towards the delivery of the event. The application submitted by Taekwondo GB set out how the event would satisfy the evaluation criteria set out in the GLA’s Major Sports Events Strategy, “London: Home of World Class Sport”.

1.2.5    Evaluated against the criteria, it was deemed that: 

•    the Economic Impact of the event falls below our minimum expectation; 
•    the International and Domestic Broadcast proposal for the event was evaluated as bronze. 
•    the Community Engagement proposal for the event was evaluated as silver. 

1.2.6    Overall, the event scored bronze against our evaluation criteria. It delivers against the key Mayoral objectives of increasing tourism, by increasing exposure for London overseas, and of improving the health and wellbeing of Londoners, particularly through the establishment of a large-scale community engagement programme alongside the event. This means it is eligible for funding and therefore the GLA Sports Team recommended accepting the request to award up to £75,000. The GLA Events Steering Group (GESG) approved this recommendation.

1.2.7    The overall budget for the event is approximately £594,000. UK Sport are providing £330,000, with the remainder to be largely generated through sponsorship revenue and ticket sales.      

1.2.8    In the bid to bring the 2017 Grand Prix to London, it was also agreed by GESG that the GLA would allocate up to £10,000 towards the cost of staging the 2016 British Championships in London. This will allow all partners to build profile for the sport in 2016, directly after the 2016 Olympic and Paralympic Games in Rio, helping to generate strong interest in the sport ahead of the 2017 Grand Prix.

1.2.9    In addition to the possible £85,000 contribution to the two events, £25,000 has also been allocated from the Major Sports Events Engagement Fund (part of the Mayor’s Sports Legacy Programme), approved by DD1335, to contribute toward the delivery of a grassroots community legacy project associated with the event. 

 

Objectives and expected outcomes

2.1          The objectives of the proposed funding are to:

•    Support the successful hosting of the 2016 British Taekwondo Championships and the 2017 WTF Taekwondo Grand Prix ;
•    Support delivery of the Mayor’s major sports events strategy, ‘London: Home of World Class Sport’;
•    Increase economic investment into London;
•    Increase international exposure of London;
•    Increase opportunities for Londoners to participate in sport and physical exercise programmes associated with major sporting events;
•    Assist the Mayor in delivering his commitment to a lasting sports legacy following the 2012 Olympic and Paralympic Games. 
•    Increase opportunities for Londoners to volunteer at a major sporting events.

 

Equality comments

3.1.    Every major event that seeks financial support from the GLA must demonstrate how the event will engage with the local community, in line with the Mayor’s grassroots sport policy, ‘A Sporting Future for London’ and the Mayor’s Sports Legacy Programme.

3.2    An equalities impact assessment has previously been undertaken on the overall Mayor’s Sports Legacy Programme.

3.3    According to the most recent Sport England Active People survey (APS 8 published in January 2015), levels of participation in sport and physical activity are variable across different socio-demographic groups in London. Across all 33 London Boroughs, average figures indicate that 43% of men participate in sport at least once a week compared to 32% of women. 37% of Black Asian Minority Ethnic (BAME) people participate weekly compared to 39% of people of white origin. 19% of disabled people participate weekly compared to 40% of non-disabled people. 17% of people over the age of 65 participate weekly compared to 52% of those between the age of 16 and 25. 41% of people from socio-economic groups 1 to 4 participate weekly compared to 25% of people from socio-economic groups 5-8 (based on the National Statistics Socio-economic classification system).

3.4    Sports programmes supported by the Mayor’s Sports Legacy Programme engage significant numbers of women, disabled people, BAME people and people from lower socio-economic groups, both via sports participation programmes and training opportunities. We are seeking to increase participation opportunities for these groups through the Major Sports Events Engagement Fund that this event has also bid to.

 

Other considerations

4.1       Key Risks and Issues

 

Risk

Likelihood / Impact

Response & Mitigation

1

That the event does not deliver against London’s key strategic objectives

Medium / Low

The evaluation process undertaken in order to determine city support for events is robust and thorough.

 

Assumptions made in Taekwondo GB’s proposal were tested and challenged by the GLA and partners prior to deciding to offer financial support in order to ensure confidence that the event is likely to deliver on its claims.

 

The GLA will be represented on the event steering group to oversee operational delivery.

2

Another funding partner withdraws support, or projected commercial income is not realised, putting the event at risk, and thereby exposing the Mayor/GLA to reputational risk.

Low

Prior to committing GLA funding, a comprehensive and robust event budget with evidence of commitment from a range of public and private sector partners was submitted, thereby ensuring that the risk is spread.

 

UK Sport is standing strongly behind the event, and there is a shared underwrite in place between UK Sport, Taekwondo GB and the GLA.

3

Reputational risk of the event failing to sell all tickets and broadcasting pictures of the venue internationally with empty seats.

Medium

Whilst there is no track record of attracting crowds to watch taekwondo in London outside of the Olympic Games, we will hope to capitalise on the increased profile of taekwondo directly after an Olympic Games, to drive interest in the 2016 British Championships, helping ensure that by 2017, the fanbase is strong enough to sustain a World Grand Prix event.

4

That Taekwondo GB’s bid to bring the package of events to the UK is not successful.

Low

We have very clear intelligence that the WTF is extremely keen to stage an event in London. Additionally, we have every confidence that the bid we submit will be of the highest quality.

4.2     Links to Mayoral Strategies & Priorities

GLA support for the event will:
 
•    support delivery of the Mayor’s major sports events strategy, ‘London: Home of World Class Sport’;
•    support the aims of ‘Inclusive and Active 2’ strategy for increasing participation in sport and physical activity amongst disabled people in London; 
•    support delivery of the Mayor’s grassroots sport policy, ‘A Sporting Future for London’;
•    assist in meeting the objectives of the Mayor’s Health Inequalities Strategy; 
•    promote social development in London;
•    assist the Mayor in delivering his commitment to a lasting sports legacy following the 2012 Olympic and Paralympic Games. 
•    support the Mayor’s priorities around volunteering and his Team London programme.

4.3     Impact Assessments and Consultations

4.3.1     An equalities impact assessment has previously been undertaken on the overall Mayor’s Sports Legacy Programme. Further information is available at Section 3 of this document.

4.3.2     In writing ‘A Sporting Future for London’, the GLA Sports Unit consulted extensively with over 400 individuals from over 100 different groups and organisations including national governing bodies of sport, the Pro-Active Partnerships, senior representatives from local authorities and a wide variety of sports clubs and community organisations. 

4.3.3     The conclusions reached received broad support from all key stakeholders and reaction to the plan itself has been very positive.

4.3.4    In writing ‘London: Home of World Class Sport’, the GLA Sports Unit consulted extensively with various national governing bodies of sport in the UK, Sport England, UK Sport, London Sport, relevant Local Authorities, LLDC, Lee Valley Regional Park Authority, London & Partners, sports venue owners in London and Transport for London. The strategy has been greatly welcomed by all key London stakeholders and partners, as well as the key national agencies identified above.

 

Financial comments

5.1    Approval is being sought for expenditure of up to £85,000 from the Major Sports Events Fund.

5.2    The GLA proposes to allocate grant funding of up to £10,000 towards staging the 2016 British Taekwondo Championships, and £75,000 to Taekwondo GB to contribute towards the cost of staging the 2017 WTF Taekwondo World Grand Prix.

5.3    Funding of £25,000 is also to be committed to Taekwondo GB as part of the Major Sports Events Engagement Fund (part of the Mayor’s Sports Legacy Programme - DD1335).

 

Planned delivery approach and next steps

7.1    The GLA Sports Team is working closely with Taekwondo GB and other stakeholders to ensure effective planning for the event. 

7.2    The GLA will be represented on the event stakeholder board which oversees:

•    The event budget; 
•    The event marketing and communications strategy; 
•    The event ticketing strategy 
•    Planning and operational delivery of the event; 

7.3    The exact dates for the two events are yet to be confirmed.

7.4    Next steps are as follows:

Activity

Timeline

DD Signed

Feb 2016

Bid to WTF submitted

March 2016

Funding agreement signed

August 2016