Africa on the Square

The pride of Africa on the Square

Usifu Jalloh, aka the Cowfoot Prince, will be co-compering Africa on the Square on Saturday. He tells us more…

I’m a storyteller from Sierra Leone. I am called the Cowfoot Prince because part of my nationality is Fulani. The Fulani people are nomads who raise cattle in Sierra Leone, Guinea – right across Africa. That’s how I got my name.

I’ve done lots of different things in my life. Work in schools storytelling. I’m doing a storytelling radio programme for children in Sierra Leone post-Ebola. It’s called Pikin to Pikin talk. I’ve just come back from a tour of Columbia as well.

I’ve been based in London for many years now. What I like most about the city is that at any one moment I can experience the whole world around me. Where else is like that? I can’t wait for Africa on the Square. A day like this for me is about validating the contributions that African people have made, and continue to make, not just in London but really all over the world. It’s all about the different expressions, from the science to the arts. For me, it’s a day of pride, of standing tall and being proud to be African.

If you’re thinking of coming down, I say, do it. You’ll have a great time. You can expect the best high quality entertainment from black and African people on the day. It really is a rare chance to have so many modern and traditional African experiences all in one place. And in London too!

I did the first event last year, and I tell you what I most look forward to seeing is a really excited crowd. I’m talking about people coming along expecting a day of colour, of sounds and vibrant cultural expression. You can also try some amazing African food. I can’t help but be biased. But if anybody’s heard of Jollof rice, Sierra Leone style, it really is delicious. If you need any strength, you should try some pounded yam and egusi.

I’ve been telling a lot of people that they don’t want their children to miss this event. It’s the biggest one day event of its kind in London. There are lots of activities for children and families. It’s a great moment come together and create lasting memories.

There’s everything from street performers, drumming and dance workshops to beautiful clothing. I think any parent that wants their children to experience their African culture, or just have a great day out should come to the square on Saturday. And like all the best things in life, it’s free!

Find out more about Africa on the Square or visit the Cowfoot Prince's website