After a public consultation between 20 July 2018 and 12 October 2018, Sport for All of Us – the Mayor’s Sports Strategy is now published. Sport for all of us highlights the impact that sport and physical activity can have to bring together communities and transform lives.
Over 1,100 of you responded on surveys and discussions Talk London. The policy team have reviewed your feedback, input from stakeholder organisations and findings from London-wide representative polling.
Thanks again to all of you that took part. Here’s how your views are reflected in the strategy:
Social integration through sport
While sport might not be the only way you meet people, 34% of Talk Londoners think that taking part in sport and exercise is the best way to bring together people from different backgrounds.
Walking, yoga and mass-participation runs like the Vitality 10k are some of the activities Talk members take part in to meet new people. One Talk Londoner highlighted the varied selection of dance communities, each with their own unique characteristics and networks of people to get to know.
The Sport Unites programme provides funding to organisations and individuals who work to make London the most active and socially-integrated city in the world.
Healthy and active through sport
Talk Londoners identified ‘Being active/exercising’ (57%) as the most important aspect of living a healthy lifestyle in London. You’re more active than the London population (26%): 58% of Talk Londoners do moderate intensity exercise for 30 minutes at least 3 times a week, while only 4% never do so.
46% of you said that the cost of taking part in sport/physical activity is a barrier to doing more physical activity. 45% said a lack of time, while 45% said poor air quality.
46% say more affordable sports and exercise facilities would encourage you to do more sport, while 33% would do more if there were more facilities close by. 26% want more options for evening exercise. Older respondents suggest that more could be done to encourage elderly people to take part in sport or physical activities.
The sport workforce and using technology
Technology is playing a role in how Londoners organise their sporting activity. Apps such as Runkeeper and Strava are to used track running and cycling.
The most popular places you find information about sports activities are search engines (54%), local sports clubs’ websites (24%) and local authority websites (22%).
21% of you don’t go online at all to look for exercise opportunities.
Global sporting capital
Talk Londoners are positive about the impact of global sporting events on the city. 60% think that they help bring people from different backgrounds together, 80% think they are good for international perceptions of London and 70% feel proud that London hosts such events.
1-in-5 of you have been inspired to take part in more sport due to watching events like these.
London is set to host a range of global sporting events like the Euro 2020 final stages, 2019 Cricket World Cup, plus annual events like the Wimbledon Championships and NFL games.
The Mayor will be working with community groups and sports organisations to bring more Londoners together through sport. We will keep you updated.
Thanks again for joining in and sharing your views!