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Reference:
2014/2647
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Question by:
Stephen Knight
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Meeting date:
23 July 2014
DD1227 assigned £318,600 of the £1 million from the Growing Places Fund to deliver the London Apprenticeships Marketing Campaign to the Skills Funding Agency for an employer facing marketing campaign aimed at increasing the number of employers becoming a 'qualified lead' for apprenticeships opportunities in London. Can you tell me what a 'qualified lead' employer is and what the target of the Skills Funding Agency's campaign is, either by number of employers and/or number of apprenticeships?