DD1233 London support for Public Health England campaign

Public Health England (PHE) is delivering a ‘Change4Life’ obesity and physical activity summer campaign targeted at children and families in 2014. The GLA wishes to strengthen the London elements of this campaign by funding additional campaign materials to the value of up to £50,000 for use in London which carry the logo ‘supported by the Mayor of London’. PHE has also agreed to add this logo to its existing digital assets.

These additional materials will be funded using income rolled forward from NHS London which was previously earmarked to fund the (now defunct) London Health Improvement Board. Approval to receive this income from NHS London and roll it forward was given previously under MD919 and MD1151 respectively. NHS England, the successor organisation to NHS London, has approved the use of these funds for this purpose.