Key information
Decision type: Director
Reference code: DD1209
Date signed:
Decision by: Will Walden, Director of Communications and the Mayor's Official Spokesman
Executive summary
The GLA uses an external provider for carrying out targeted, subscriber based email campaigns on the work of the Mayor and London Assembly. The GLA would like to procure a supplier to deliver a strategy for its email communications so that it can better communicate with Londoners via email by only sending subscribers information they are interested in.
As part of this work, the GLA will also tender for a new email preference service provider for three years. The GLA’s email communications strategy needs to be integrated with its corporate website. To ensure a consistent service, the GLA is required to continue using its existing supplier, Teradata (UK) Limited, until the strategy work and tender process is complete. Therefore, this DD is also concerned with the extension of Teradata (UK) Limited’s contract until the work is complete. The total value of this DD is £73,000, and budget will be taken from the Marketing and Digital Teams’ budgets.
Signed decision document
DD1209 email strategy (signed) PDF.pdf
Supporting documents
DD1209 email strategy PDF.pdf