DD1209 Email strategy and Teradata (UK) Limited contract

Type of decision: 
Director's decision
Date signed: 
13 June 2014
Decision by: 
Will Walden (past staff), Director of Communications and the Mayor's Official Spokesman

Executive summary

The GLA uses an external provider for carrying out targeted, subscriber based email campaigns on the work of the Mayor and London Assembly. The GLA would like to procure a supplier to deliver a strategy for its email communications so that it can better communicate with Londoners via email by only sending subscribers information they are interested in.

As part of this work, the GLA will also tender for a new email preference service provider for three years. The GLA’s email communications strategy needs to be integrated with its corporate website. To ensure a consistent service, the GLA is required to continue using its existing supplier, Teradata (UK) Limited, until the strategy work and tender process is complete. Therefore, this DD is also concerned with the extension of Teradata (UK) Limited’s contract until the work is complete. The total value of this DD is £73,000, and budget will be taken from the Marketing and Digital Teams’ budgets.

Part 1: Non-confidential facts and advice