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FOI - London Needs You Alive campaign

Key information

Request reference number: MGLA020118-9074

Date of response:

Summary of request

Hello,

Under the Freedom of Information Act, I would like to find details of the “influencers” cited by Mr Khan during Mayor’s Question Time at City Hall on December 14 as having supported the London Needs You Alive campaign.

A link to the relevant comment is here: https://twitter.com/SadiqKhan/status/941391960484581376

Specifically, I would like to know:

  • The names of those “influencers” who were approached (who declined, and who agreed) and why they were selected
  • The nature of any formal agreement (ie specific number of tweets per day) with the influencer
  • Whether any fee was paid to the influencers (and if so, how much)
  • How the Mayor will be able to gauge the effect of the influencers’ “support”

Please get in touch if you have any questions.

Related documents

MGLA020118-9074 - FOI response

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