Key information
Decision type: Director
Directorate: Planning
Reference code: DD157
Date signed:
Decision by: Emma Williamson, Director of Planning
Executive summary
OPDC as a Local Planning Authority has a statutory duty to advertise certain types of planning applications in the local press. As such, relevant planning applications are publicised in the Brent and Kilburn Times, and/or the West London Gazette.
Wavemaker is the approved GLA Group media supplier and acts as liaison between OPDC and the local newspapers. Approval is sought to spend up to £25,000 to publicise planning applications in the local press during 2022-23.
Decision
The Director of Planning approves:
i. Expenditure of up to £25,000 to discharge the statutory requirement to publicise planning applications in the local press.
Part 1: Non-confidential facts and advice
OPDC as the local Planning Authority (LPA) has a statutory duty to advertise certain planning applications in the local press. As such, relevant planning applications are publicised in the Brent and Kilburn Times, and/or the West London Gazette (or online at www.mylondonnews.com).
The exact cost of press notices throughout the year is difficult to predict, due to the variable nature of planning application submissions, together with differences in the cost of individual notices, which can differ in size. Approval is sought to spend up to £25,000. This is based on the cost of previous years’ publicity (c.£12,000) and the pipeline of planning applications expected to be received in 2022/23 which are likely to require publicity, rather than deriving from a known publicity-cost-per-application (or mix of application types) multiplied by the forecast number of applications. Further approval will be sought if expenditure exceeds £25,000 during this financial year.
The proposal and how it will be delivered
Wavemaker is the approved GLA Group media supplier and acts as liaison between OPDC and the local newspapers. The planning case officer provides the copy and liaises with the Communications and Engagement Team to arrange for the notice to be placed in the next available edition of the relevant newspaper, which is determined by the location of the planning application site.
The spend will occur during 2022-23. The outcome will be to ensure OPDC complies with its statutory duties as an LPA in relation to publicity on planning applications.
Strategic fit
OPDC has a statutory duty to consult neighbours and local stakeholders on large or strategic planning applications. Commitments to undertaking publicity and consultation on planning applications are also set out in the OPDC Statement of Community Involvement. Methods of publicity include mailed letters, emails to statutory consultees and local groups, site notices and press notices, when required.
Under Section 149 of the Quality Act 2010, as a public authority, OPDC must have ‘due regard’ to the need to eliminate unlawful discrimination, harassment and victimisation as well as to the need to advance equality of opportunity and foster good relations between people who share a protected characteristic and those who do not. 
OPDC, as an LPA, has a statutory duty to publicise certain planning applications. The publication of relevant planning applications will benefit all OPDC residents equally (whether or not they possess a protected characteristic), by ensuring residents are aware of locally significant planning applications and that they have the opportunity to make their views on them known.
Project governance and assurance
The Head of Planning – Development Management has overall responsibility for ensuring that statutory publicity requirements for planning applications are met, and that press notices are placed when required. When a press notice is required, Wavemaker provide a media plan and the cost for the notice is agreed before it is placed in the relevant newspaper.
Risks and issues
If planning applications are not publicised in accordance with statutory requirements, including press notices where required, there would be a risk of OPDC’s decision on the planning application being judicially reviewed for failing to follow due process and comply with statutory requirements. This could lead to reputational damage for OPDC and delays to the delivery of new homes and jobs.
Other considerations
There are no other considerations in respect of this decision.
Conflicts of interest
No one involved in the preparation or clearance of this Form, or its substantive proposal, has any conflict of interest.
Expenditure of up to £25,000 will be funded from the 2022/23 Planning Directorate Development Management budget.
Signed decision document
DD157 Press notices 2022-23