Katharine Segal (Past staff)

Biography

Katharine is the Interim Associate Director of External Relations, and works four days per week. Katharine has a dual marketing-digital strategy background, and has a lot of experience leading teams through periods of growth or transformation.

She has deep experience leading digital engagement initiatives at scale, which she has done for corporates such as Cadbury and American Express, charities including The Jo Cox Foundation and Tate, and tech-powered startups Change.org, and CrowdJustice.

Katharine is committed to lean, agile and data-driven ways of working.

Responsibilities

Responsible for providing strategic direction and leadership to the GLA’s External Relations Unit (comprised of press office, marketing and digital communications, creative, events and commercial partnerships, major sporting events, digital transformation, internal communications and the public liaison unit) focusing on how the GLA engages and communicates with Londoners and ensuring they are working for the benefit of Londoners.