Ealing Road and Alperton Zone
Brent's Creative Enterprise Zone
Brent's zone is based along the Ealing Road and into Alperton. It celebrates the distinctive culture and unique potential of the South Asian community, building upon existing specialised and intergenerational skills in jewellery, textiles, and South Asian fashion.
The zone, which launched in 2023, is managed by Brent Council and builds on their legacy as the London Borough of Culture in 2020.
Showcasing the zone's diverse community
Brent's zone will build on the success of the thriving South Asian fashion and jewellery scene in Ealing Road, paired with the redevelopment of nearby Alperton, one of the biggest growth areas in Brent.
Their programme aims to drive creative growth by inspiring young people and local communities to join the creative industries, supporting tailored education and skills development in fashion and jewellery, and fostering entrepreneurship through jobs, businesses, and affordable workspaces.
It will also invest in sustainable, locally rooted projects that strengthen the circular economy, expand the creative network to showcase the area’s cultural assets, and lay the foundations for a resilient, thriving future.
Brent Creates creative community
Brent Creates is a platform which celebrates, supports and grows Brent’s creative and cultural industries.
Creative ambassadors
Meet the Ealing Road and Alperton Zone's creative ambassadors – local champions who connect the community, support creative talent and help shape the Zone.
Joke Amusan
Joke Amusan is a German-Nigerian textile artist who grew up believing her story didn’t matter, and now aspires to champion the voices and stories of Black women through her hand-stitched and text-based artworks. Through the act of stitching using bright red yarn woven through straw-coloured hessian fabric, her vision is to make a practical impact in people's lives. Joke took part in the London Made Me Retail Accelerator programme in 2023 and showcased her work in our Carnaby Street pop-up store.
The Motleys
The Motleys is a brand that promotes and celebrates the diversity of human cultural identities through representations of real-world people as fun and interactive decorative wooden characters.
In their view, we are all "motleys." As a brand, they are on a mission to showcase iconic identities from around the world—celebrating the beauty in the differences and the similarities we all share. The Motleys team took part in the London Made Me Retail Accelerator programme in 2023 and showcased their range in the Carnaby Street pop-up store.
Latest news
Find news from City Hall about the Ealing Road and Alperton Zone.
Get in touch
To learn more and get in touch, visit the Ealing Road and Alperton Zone's website.
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