Arfa Butt
From bedroom demos to the Brits, to breaking new territories on an international scale across all creative disciplines, London is at the cutting edge of new music, style and culture. We create trends which leave the world with a lasting taste of that unique London flavour. The Sounds Like London campaign is a beautiful way for us to highlight, showcase, celebrate and bring together extraordinary women from across the music industry.
Real women with real stories to inspire, empower and raise the aspirations of the next generation of creatives.
About Arfa
Arfa is a cultural creator and music and entertainment industry leader with over 20 years of extensive marketing, strategic partnerships and programming experience, including MTV (Global), Mayor's London Music Board (GLA), Translation LLC, Amy Winehouse Foundation, Barbican, The Southbank Centre, She Said So, The Fika Session, Wonder Women TV, Bristol Women In Music, The Big Music Project and many more.
As a music and talent director, broadcaster and consultant with MTV and independently, Arfa has spearheaded a wide array of international platforms, including the launch and management of MTV’s first UK urban channel, MTV Base in 1999, and was commissioned to create MTV’s 100th channel, MTV Base Africa in 2004.
As a creative, Arfa bring a wealth of experience delivering complex projects working across the arts and commercial music sector in the UK and overseas: breaking artists, championing new music and leading major programming campaigns. Her mission has been to bring quality music and arts into the mainstream from across the globe.
Arfa is passionate about music education and developing projects and partnerships which explore the potential of music to challenge perceptions and build a deeper understanding of the world we live in; working collaboratively with arts organisations, supporting mental health, wellbeing and personal development through creativity with a wide range of partners, genres, cultures and artistic backgrounds.
She is a member of the voting academy for MTV Brand New, MTV Europe Music Awards, Black Entertainment Awards(BET International) and Unsigned Music Awards.
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