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London is a hub of talent and its music scene brings people of all ages, genders and races together. We are lucky enough to be surrounded by women who are pushing the scene forward and championing the newest and youngest talents both at the forefront and behind the scenes.

I am extremely proud to be an ambassador for the Sounds like London campaign, shining light on all the incredibly talented women in music and celebrating London’s grassroots venues.

About Aarti

Aarti is 20 years old and currently studying Classics at King’s College London. Her passion for music and desire to nurture artists led her to the path of music publicity. Working across a vast spectrum of talent, Aarti thrives in artist development and creative commissioning; using her role as a publicist to build original campaigns and enhance her clients’ brand.

Alongside her PR work, Aarti’s love for writing steered her towards journalism and the publication of various articles for Link Up TV both online and in their print magazine.

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