London Early Years Campaign
We know that early education and childcare can be tricky for both parents and professionals to navigate.
From December 2021 to summer 2022, the Mayor ran his London Early Years Campaign, aiming to improve awareness about the range of early education and childcare support available to parents of under 5s.
It included:
- a social media campaign, targeting parents of under 5s via Facebook and Instagram
- exploring how employers and family-facing professionals in London can better support parents to understand and access early education and childcare support offers
This work built on the success of our 2019 London Early Years Campaign but targeted all London parents - not just those entitled to free early education for two-year-olds.
Read on for more, including resources created through the campaign.
Digital pack
We created a free digital pack to help others support the Mayor's London Early Years Campaign and improve awareness about early education and childcare offers across the city.
Social media campaign
From December 2021 to summer 2022, we targeted parents of under 5s across London through Facebook and Instagram.
We signposted them to the Government's Childcare Choices website, for information on the full range of offers and entitlements available.
Support for London employers
We grant funded Coram Family and Childcare to explore ways that London employers can better support working parents to understand and access early education and childcare offers.
In collaboration with a group of Good Work Standard accredited employers, they have created a toolkit, which brings together good practice and tips for employers.
If you're a London-based employer, you can download it below.
Support for family-facing professionals
We grant funded PACEY to support health visitors, Job Centre Plus (JCP) staff and social workers in London to better understand and promote childcare offers and entitlements.
They ran a series of bespoke webinars for these professionals in May and June 2022, with accompanying PDF guides to help when speaking to parents and families.
Download the PDFs, or check our recorded versions of the webinars below.
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Early education and childcare options – a guide for health visitors.
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Early education and childcare options – a guide for Job Centre Plus (JCP) staff.
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Early education and childcare options – a guide for social workers.
More information
You can contact us at [email protected] for further information on any aspect of the Mayor's London Early Years Campaign.
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