Key information
Request reference number: MGLA211122-3639
Date of response:
Summary of request
You requested:
1- How much advertising expenditure did the City of London spend in 2022?
2- How much advertising expenditure is planned to be made in 2023?
Our response:
We have interpreted your request to be about advertising expenditure relating to communicating Mayoral priorities, so our response does not capture other advertising such as job adverts.
The GLA has a responsibility to keep Londoners informed and engaged in our work, including to inform them of services that are available to them and policies that may impact them. The GLA uses a mix of different communications channels to reach Londoners, particularly hard to reach communities in London, through owned and earned media.
Please find below the information we hold within the scope of your request.
1. How much advertising expenditure did the City of London spend in 2022?
Answer: In the financial year 2022/23 to date (April 2022-October 2022), the GLA has spent £962,897 on advertising excluding agency fees, commission, production and the Advertising Standards Board of Finance levy.
The campaign themes include: jobs and skills, climate change and air quality, support and services for Londoners, preventing violence against women and girls, preventing violence against young people, major sporting events and promoting statutory events such as the State of London Debate and People’s Question Time.
2. How much advertising expenditure is planned to be made in 2023?
Answer: a similar budget is planned for 2023-24 but this will not be approved until February 2023. Further information about the GLA’s budget process is available on our website.
If you have any further questions relating to this matter, please contact me, quoting the reference MGLA211122-3639.