Creative Economy Growth Programme

The Mayor of London supports London’s design, fashion, film & TV, and games through the Creative Economy Growth Programme.

The programme aims to nurture emerging and established talent, drive jobs and growth in the capital and strengthen London’s status as a global incubator for culture and creativity.

The Mayor’s support of the British Fashion Council (BFC), the London Design Festival, Film London and London Games Festival has helped them secure more than £2.8bn in sales, trade and investment in the capital since 2019.

This includes: 

• Support for London’s world-class fashion sector and showcasing of diverse and emerging businesses through London Fashion Week and other initiatives, including BFC NEWGEN and the London Fashion Showcasing Fund. This has helped London Fashion Week generate an economic boost of £131m through direct sales to international retailers.

• Support for the London Design Festival, which provides a vital platform for designers and creative businesses to showcase their work and make sales. Backed by the Mayor of London, the annual city-wide celebration plays a pivotal role in promoting the design sector and positioning London as a global design capital. Since 2019, the Mayor of London’s investment has generated an economic boost of £66m in sales made due to the festival.

• Investment in Film London, which has helped to enable nearly 34,000 crew opportunities and generate an economic boost to London of £2.6bn.

We asked four creatives to share their stories on the impact that programmes delivered by British Fashion Council, Film London, Games London and London Design Festival, and supported by the Mayor of London, have had on their careers and journeys. Meet fashion designer Foday Dumbuya, actor and producer Hester Ruoff, game developer Yoyu Li and designer and artist Simone Brewster.