MD2382 Publication of the Culture Strategy

1. The Mayor is required to publish a Culture Strategy which contains his policies relating to culture, media and sport. The culture and sport elements of the strategy have been developed as distinct sections. This Mayoral Decision is for both sections, bringing them together for final publication as the Culture Strategy.

1. Under the Greater London Authority Act 1999 (“the GLA Act 1999”) the Mayor’s Cultural Strategy Group for London (known as the Mayor’s Cultural Leadership Board (“MCLB”) must formulate and submit to the Mayor a draft Culture Strategy, containing proposed policies with respect to culture, media and sport in Greater London.

1. Pursuant to the GLA Act 1999, the MCLB is required to keep the strategy under review and may submit proposed revisions of it to the Mayor, following a consultation with designated consultative bodies. Ahead of the publication of each section of the draft Culture Strategy, the MCLB consulted the consultative bodies pursuant to section 376 (4A) of the GLA Act 1999 (as set out in MD2259 and MD2327).

1. The Culture Strategy, as with all the other Mayoral strategies, has been revised to reflect the priorities and direction set out by the Mayor in A City for all Londoners, which the Mayor published in October 2016. These priorities included accommodating good growth, providing more housing, supporting the economy, improving the environment, transport and public spaces, access to culture, bringing people together through the power of sport, supporting social integration

1. The Strategy has been prepared with engagement with other strategy teams within the GLA, covering all other statutory strategies including:

• London Environment Strategy;
• London Plan;
• Mayor’s Transport Strategy;
• Housing Strategy;
• Economic Development Strategy;
• Health Inequalities Strategy;
• Equality, Diversity and Inclusion Strategy and
• Police and Crime Plan.

Culture Strategy Consultation Process

1. The Mayor approved the draft culture section and IIA report for public and stakeholder consultation (MD2259). It was published on 23 March 2018, and the consultation ran for 12 weeks, closing on 20 June 2018. The draft sport section followed the same process and the Mayor approved the draft sport section and IIA for public and stakeholder consultation. Public consultation ran from the 20 July until 12 October 2018 (MD2327).

1. Section 42 of the GLA Act 1999 provides that when revising any mayoral strategy, the Mayor must consult the following:

• The Assembly;
• The functional bodies;
• Each London borough Council;
• The Common Council of the City of London;
• Voluntary bodies some or all of whose activities benefit the whole or part of Greater London;
• Bodies which represent the interests of different racial, ethnic or national groups in Greater

London;

• Bodies which represent the interests of different religious groups in Greater London; and
• Bodies which represent the interests of persons carrying on business in Greater London.

1. The consultations were conducted in accordance with the statutory requirement regarding consultation. A consultation and public and stakeholder engagement programme was devised and implemented to ensure that stakeholders and the public were provided sufficient information to facilitate meaningful and constructive feedback.

Culture section: Culture for all Londoners

1. Culture for all Londoners puts people and places at its heart. The Mayor’s vision is a city of immense opportunity, in which every child, young person and adult deserves the chance to enrich their lives through culture. Culture for all Londoners went out for public consultation in March 2018.

1. Culture for all Londoners (appendix A) is themed around four recommended priorities:

• Love London - more people experiencing and creating culture on their doorstep;
• Culture and Good Growth – supporting, saving and sustaining cultural places and spaces;
• Creative Londoners – investing in a diverse creative workforce for the future; and
• World City – a global creative powerhouse today and in the future.

1. To deliver the Mayor’s strategy for culture in London, he will work with a range of communities, strategic partners, agencies and organisations. He will lever his powers and encourage cross policy collaboration to achieve greater impact and deliver his vision.

Previous Decisions

1. An earlier MD (MD2129) for the Culture for all Londoners strategy production provided approval for expenditure of £121,000 to support research, development, consultation and delivery of the strategy and associated programmes for culture.

1. A previous decision (MD2259) agreed to the publication of the draft Culture for all Londoners, and the associated Integrated Impact Assessment, for a three-month consultation period. The MD also agreed for expenditure of £30,000 from the 2018/19 culture strategy budget for the delivery of consultation activities and research for the final publication of Culture for all Londoners in 2018, pending budgetary process and approval at that time.

Stakeholder and Public Engagement

1. The draft Culture for all Londoners and supporting documents, including an executive summary and an EasyRead version and the IIA report, were made available on the London.gov.uk website. There was also a dedicated page on the Talk London webpages.

1. Respondents were able to submit their response to questions through a number of channels, including:

• By completing a webform on London.gov.uk;
• By completing surveys on TalkLondon; and
• by email, letter or telephone.

1. The publication of the draft culture section of the strategy was advertised to the public and technical stakeholders through:

• Launch event at Battersea Arts Centre with the Mayor;
• Press release;
• A webpage on London.gov.uk;
• The Talk London webpage;
• A City Hall blog;
• Twitter (@MayorofLondon, @LDN_Gov, @LDN_Culture and @LDN_Talk);
• The Mayor of London Facebook page;
• A series of workshops and focus groups;
• Email distribution to over 300 stakeholders and community groups; and
• Inclusion in Culture Newsletter subscribed to by over 5,000 individuals.

1. The consultation included the following:

• Events: stakeholder consultation activities with circa 175 attendees participating. GLA hosted eight further engagement events with over 80 participants geographically spread across London.
• Written responses: the draft consultation document was made available and published on the Greater London Authority’s website on 23rd March 2018. Written responses were received from 101 organisations.
• Public consultation: Two primary mechanisms were used to capture the views of members of the public, broadly categorised as (1) consultation which was primarily via the Talk London Platform which received 1600 unique responses, and (2) research, via quantitative and qualitative opinion research, including eight focus groups on two themes.

1. Appendix B – Report to the Mayor on the Consultation of the draft Culture for all Londoners provides further information on the consultation process and findings.

Consultation Response Analysis

Over 100 stakeholders responded with 1,623 separate comments or observations that were logged and analysed. The total number of individuals who responded to the public consultation web survey numbered 1,609. Most consultee responses were positive and supportive of the Mayor’s priorities and plans for culture. Via the Talk London platform, Londoners stated they valued and participated in cultural activity and appeared to regard London’s cultural offer as superior to other cities. The following table sets out the key themes raised through the consultation and how it is recommended that the strategy is amended to address them.

Final intended Strategy text

1. The preparation of the final Culture for all Londoners (Appendix A) document has taken into account the comments received from stakeholders and the public through the consultation. Where appropriate, amendments have been made to ensure consistency between it and the other strategies particularly the sport section of the Culture Strategy. Officers have prepared a Report to the Mayor on the outcome of the consultation, Appendix B. This contains further information about the consultation process, the issues raised by respondents and officers’ recommendations for changes to the final strategy text in response to matters raised in the consultation and other relevant considerations.

Objectives and expected outcomes

1. Culture for all Londoners is to set out the Mayor’s vision for culture in the capital, and how that can be realised. It is a call to action to everyone with a stake in the future of London’s creative industries and cultural offer.

1. Culture for all Londoners has four themed priorities set out above. The outcomes below set out how it is envisaged these priority areas will be achieved.

1. Key London-wide objectives:

• More Londoners participating and engaging with culture;
• More diversity across London’s creative workforce;
• Sustain or grow amount of international and domestic visitors to London;
• London’s creative economy and employment grows and international investment increases; and
• London’s night time economy grows and diversifies.

1. Key expected outcomes of Mayoral Programmes:

• Value of sales, exports and inward investment secured and made by creative businesses participating in GLA-funded activities;
• Employment opportunities and apprenticeships created through programmes supported by the Mayor’s culture & creative industries funding;
• Provision of affordable creative workspace and artists’ studios in London meets demand;
• Funding levered in to cultural projects and programmes through match/ complementary funding; and
• The number of events delivered as part of core culture programmes, the number of volunteers at these events, and the attendances and reach of these events.

1. Appendix C: Implementation Plan - Culture for all Londoners provides a break-down of these priority areas. The Implementation Plan has been developed articulating at a high level the short to medium term deliverables of the strategy. It sets outcomes, indicators and baselines (where available) to monitor the progress and impact of Culture for all Londoners.

Sport section: Sport for all of Us

1. The Mayor wants London to be the most socially integrated and active city in the world. At the heart of this strategy is his belief in the power of sport to bring people together and improve lives.

• Sport for all of Us (appendix E) has four recommended priority areas:
• London: socially integrated through sport;
• London: healthy and active through sport;
• London: workforce, tech and capacity building; and
• London: sporting capital of the world.
• Alongside the Mayor's other strategies and plans, the draft Sport Strategy outlines how community sport, physical activity and major sports events will help achieve the Mayor’s vision for London to be the most socially integrated and active city in the world.

Previous Decisions

1. An earlier MD (MD2129) for the Culture Strategy provided approval for expenditure of £121,000 (referred to above) of which £17,000 was used for a joint Integrated Impact Assessment (IIA) for culture and sport.

1. A previous decision (MD2244) for the Community Sport Investment Programme – ‘Sport Unites’ provided approval for expenditure of £5.8M for a new community sport programme that will be informed by the final strategy.

1. Another MD (MD2327) agreed to the publication of the draft Sport for all of Us, and the associated IIA, for a three-month consultation period. The MD also agreed expenditure of £30,000 from the 2018/19 sport strategy budget for the delivery of consultation activities and research for the final publication of the Sport for all of Us in 2018.

Stakeholder and Public Engagement

1. The publication of the draft strategy was advertised to the public and technical stakeholders through:

• TalkLondon:

• • Webpage;
  • Surveys;
  • Discussion threads;
  • Emails to TalkLondon members; and
  • @LDN_Talk twitter account.

• Sport team:

• • Webpage;
  • Emails – Via London Sport Newsletter; and
  • Letters from the Head of Sport, Simon Cooper, to key stakeholders.

• Mayor of London:

• • Press release;
  • Blog;
  • @MayorofLondon and @LDN_Gov twitter accounts; and
  • Facebook.

1. The consultation also included the following:

• Stakeholder engagement through:

• • Workshop events: three stakeholder events were independently facilitated by London Sport. Over 50 stakeholders attended these workshops;

• • Written responses: the draft consultation document was made available and published on the GLA’s website in July 2018. Written responses were received from over 60 stakeholders. Stakeholders were:

• • • Individuals responding on behalf of organisations;
    • Individuals responding to the consultation questions with specialist knowledge of the topic; and
    • Individuals responding free-form with specialist knowledge of the topic.

• The Public: The primary mechanisms used to capture the views of members of the public, was via the Talk London Platform.

1. Appendix F – Report to the Mayor on the consultation of the draft Sport for all of Us provides further information on the consultation process and findings.

Consultation Response Analysis

1. The draft strategy was welcomed by the public and stakeholders, and most notably by community and voluntary organisations within the sports sector. Areas that resonated most positively with attendees at the three stakeholder events included the focus on community engagement, social integration/inclusion and strength of ambition.

1. Over 100 stakeholders responded to the consultation. They provided a total of 535 suggestions to the draft strategy. Of the 246 suggestions that indicated support for the strategy – either positive or negative - 229 (93%) were positive.

1. There were a large number of responses in relation to the definition of sport within the strategy. Some requested that ‘sport’ is replaced by the term ‘physical activity’, as it was felt to be more inclusive, and can encompass a greater variety of activities.

1. The following table sets out the key themes raised through consultation and how it is recommended that the strategy is amended to address them:

Final intended Strategy text

​​​​​​​The preparation of the final Sport for all of Us document has taken into account the comments received from stakeholders and the public through the consultation. Where appropriate amendments have been made to ensure consistency between it and the other strategies, particularly the culture section of the Culture Strategy. Officers have prepared a Report to the Mayor on the outcome of the consultation, appendix F. This contains further information about the consultation process, the issues raised by respondents and officers’ recommendations for changes to the final strategy text in response to matters raised in the consultation and other relevant considerations.

Objectives and expected outcomes

Sport for all of Us is to set out the Mayor’s vision for sport in the capital, and how that can be realised. At the heart of the strategy’s approach is the belief in the power of sport to bring people together and to improve their lives.

The key objectives below set out how it is envisaged that this vision will be achieved:

• A more socially integrated London;
• To improve the physical and mental health of Londoners;
• To develop the community sports workforce and capacity building;
• Support education, sport and cultural activities which focus on disadvantaged and vulnerable young people aged 10-21; and
• To enhance London’s profile as the sporting capital of the world and to maximise the economic and social benefits of hosting major sports events.
  
  17. Appendix G: Implementation Plan - Sport for all of Us provides a break-down of these objectives.

Integrated Impact Assessment (Culture and Sport)

1. The requirement to produce an IIA derives from various pieces of legislation which either imposes a duty on the Mayor in respect of a specific subject area, for example, crime, or creates an obligation to undertake a specific type of assessment of a plan or programme.

1. The IIA of the Culture Strategy (encompassing one culture and one sport strategy) is comprised of an Equality Impact Assessment (EqIA), Health Impact Assessment (HIA) and Community Safety Impact Assessment (CSIA) and due regard for sustainable development in the capital.

1. The IIA must also review the Strategy against the GLA’s overarching IIA Framework Objectives, which are broader.

1. The IIAs have been undertaken to review culture and sport policy options and assess the impact of proposed policies. The IIAs combine these assessments and enable all of the Mayoral strategies to work from the same baseline information.

1. Following consultation, updates and amendments to Culture for all Londoners and Sport for all of Us, the individual IIAs were also reviewed, assessed and updated into the final IIA reports which will be published alongside the final strategies. These are appendices D and H respectively.

1. The lIAs assess the likely equalities impact of Culture for all Londoners and Sport for all of Us, which have been reviewed as appropriate in the light of the responses to the consultation before the final intended strategy is submitted for approval.

In preparing and publishing his strategies the Mayor must comply with the public sector equality duty under section 149 of the Equality Act 2010, which requires the Mayor to have ‘due regard’ to the need to (i) eliminate unlawful discrimination, harassment and victimisation; (ii) advance equality of opportunity between people who share a relevant protected characteristic and those who do not; and (iii) foster good relations between people who share a relevant protected characteristic and those who do not.

Protected characteristics under section 149 of the Equality Act are age, disability, gender re-assignment, pregnancy and maternity, race, religion or belief, sex, sexual orientation, and marriage or civil partnership status (all except the last being ‘relevant’ protected characteristics). The duty may involve, in particular, removing or minimising any disadvantage suffered by those who have a relevant protected characteristic, taking steps to meet the needs of such people, and encouraging them to participate in public life or in any other activity where their participation is disproportionately low, including tackling prejudice and promoting understanding. Compliance with the Act may involve treating people with a protected characteristic more favourably than those without the characteristic.

An Equality Impact Assessment in respect of both sections of the Culture Strategy are included in their respective IIAs.

Links to other Mayoral strategies are set out above.

A key risk identified prior to consultation was that Culture for all Londoners would not address the needs of the cultural and creative industries in London, or the needs of Londoners in accessing and creating culture. As set out above, the preparation of the final Culture for all Londoners (Appendix A) document has taken into account the comments received from stakeholders and the public through the consultation.

A key risk is that Sport for all of Us does not achieve the social integration objectives contained within it and is not able to support access of Londoners to sporting opportunities, both as participants and spectators. This will be mitigated through our investment of initiatives that outcomes align with social integration objectives and regular monitoring and evaluation reports from grant recipients at milestones.

The Culture Strategy is a new and ambitious programme of work with challenging targets. This will be mitigated by appropriate research, evaluation and skilled staff and partners to deliver outcomes outlined within the implementation plans. In addition we will liaise with key stakeholders to create a leadership event to discuss learning and establish best practice.

Further, non-substantive changes to the design and appearance of either strategies (Culture for all Londoners and Sport for all of Us) will be made between this form being signed and the document being published. Such changes will be approved by the Deputy Mayor for Social Integration, Social Mobility and Community Engagement (Sport for all of Us) and the Deputy Mayor for Culture and Creative Industries (Culture for all Londoners).

In addition, the Mayor in preparing or revising this strategy must have regard to:

(a) The principal purposes of the Authority (promoting economic development and wealth creation, social development and improvement of the environment in Greater London);

Sport

Addressed in: sub-heading (chapter):

• Major Sports Events (Introduction);
• Context (Sport in London: now and in the future);
• Context (London: sports capital of the world);
• How to maximise the benefits of hosting major sports events (London: sports capital of the world);
• What we will do (London: sports capital of the world); and
• Aligning with Mayoral strategies and polices.

Culture

• Addressed across all priority chapters: Love London, Culture and Good Growth, Creative Londoner and World City.

(b) The effect which the proposed strategy or revision would have on:

(i) The health of persons in Greater London;

Sport

Addressed in: sub-heading (chapter):

• Sport Unites (Introduction); and
• Theme two: Active Londoners (Sport Unites).

Culture

• Addressed in chapters Love London and Culture and Good Growth.

(ii) Health inequalities between persons living in Greater London;

Sport

Addressed in: sub-heading (chapter):

• Theme two: Active Londoners (Sport Unites); and
• The Mayor’s Civic Innovation Challenge (Theme three: Workforce, Tech & Capacity Building).

Culture

• Addressed in chapter: Love London and Creative Londoners.

(iii) The achievement of sustainable development in the United Kingdom;

Sport

Addressed in: sub-heading (chapter):

• Sustainability (London: sports capital of the world);
• Sporting Partnerships (Sport in London: now and in the future);
• What we will Do (Theme two: Active Londoners); and
• How to maximise the benefits of hosting major sports events (London: sports capital of the world).

Culture

• Address in chapter: Culture and Good Growth and World City.

(iv) Climate change, and the consequences of climate change.

Sport

Addressed in: sub-heading (chapter):

• What we will do (Theme two: Active Londoners);
• How to maximise the benefits of hosting major sports events (London: sports capital of the world); and
• What we will do (Theme two: Active Londoners).

Culture

• Addressed in chapter: Culture and Good Growth.

The Mayor must also have regard to:

(a) The need to ensure that the strategy is consistent with national policies, with the EU obligations of the United Kingdom and with such other international obligations of the United Kingdom as the Secretary of State may notify to the Mayor for the purposes of this paragraph;

The Secretary of State has not notified the Mayor of any such polices.

(b) The need to ensure that the strategy is consistent with other Mayoral strategies;

Sport

Addressed in: sub-heading (chapter):

• The Mayor’s commitment to Sport in London (Sport in London: now and in the future).

Culture

Set out in chapter; Context and Scope of the Strategy.

(c) The resources available for implementation of the strategy; and

• Addressed through GLA budgetary process.

(d) The desirability of promoting and encouraging the use of the River Thames safely, in particular for the provision of passenger transport services and for the transportation of freight”.

Sport

• The Sport Team will attend meetings of the Thames & London Waterways. A priority for this group is to explore how more can be done to grow sport and recreation on the waterways for all Londoners.

Culture

• Addressed in chapter: Culture and Good Growth.

There are no direct financial implications arising from the publication of the Culture Strategy.

The Culture Strategy has been prepared in accordance with the statutory obligations which apply to the Mayor when revising any of his statutory strategies (s 41 of the GLA Act) or which are particular to the revision of the Culture Strategy (section 375 and 376 of the GLA Act).

The Mayor has a duty under section 376 (2) of the Greater London Authority Act 1999 (“the GLA Act”) to prepare and publish a document to be known as the Culture Strategy. Paragraph 1.4 explains that the Mayor is preparing and intends to publish a culture strategy (which is the subject of this Mayoral Decision).

Under section 376 (4) the Cultural Strategy Group for London (known as the Mayor’s Cultural Leadership Board (“MCLB”)) shall keep the Culture Strategy under review and may submit proposed revisions of it to the Mayor. Under section 376 (4A) the MCLB must consult with designated consultative bodies before submitting the proposed revisions to the Mayor (set out under section 376 (10)). Paragraph 1.3 sets out that this consultation has taken place.

Section 376 (5) sets out the policies that may be contained in the Culture Strategy including policies on the arts, tourism and sport, ancient monuments and sites, buildings and other structures which are of historical or architectural interest or which otherwise form part of the heritage of Greater London, museums and galleries, library services, archives, treasure, and antiquities of a movable nature, broadcasting, film production and other media of communication.

The Mayor also has a general duty under section 41 (2) of the GLA Act to keep his strategies under review and shall make such revisions as he considers necessary. Section 41 sets out various requirements with which the Mayor has to comply in preparing the strategy. The Mayor must have regard to “(a) the principal purposes of the Authority; (b) the effect which the proposed strategy or revision would have on …(i) the health of persons in Greater London; (ia) health inequalities between persons living in Greater London; (ii) the achievement of sustainable development in the United Kingdom; (iii) climate change, and the consequences of climate change”. The Mayor must also have regard to: “(a) the need to ensure that the strategy is consistent with national policies , with the EU obligations of the United Kingdom and with such other international obligations of the United Kingdom as the Secretary of State may notify to the Mayor for the purposes of this paragraph; (b) the need to ensure that the strategy is consistent with [other Mayoral strategies]; (c) the resources available for implementation of the strategy; and (d) the desirability of promoting and encouraging the use of the River Thames safely, in particular for the provision of passenger transport services and for the transportation of freight.” Paragraphs 8.6 and 8.7 set out how the Mayor has had regard to these legal duties. It is also relevant that the Mayor has regard to the resources available to implement the strategy. This requirement is subject to the qualification that such policies and procedures need not be included if the Mayor considers that any action that would need to be taken as a consequence is not reasonably practicable in the circumstances.

Under section 42 of the GLA Act, the Mayor is required to consult the London Assembly, the functional bodies of the GLA (such as Transport for London and Mayoral Development Corporations), each London borough and the City of London, and any other body or person whom he considers it appropriate to consult, which includes voluntary bodies some or all of whose activities benefit the whole or part of Greater London, bodies which represent the interests of different racial, ethnic or national groups in Greater London, bodies which represent the interests of different religious groups in Greater London and bodies which represent the interests of persons carrying on business in Greater London. The consultation undertaken by the GLA satisfies those statutory requirements (see paragraph 2.3).

The Reports to the Mayor (appendices B and F) provide full details of the consultation exercise and sets out officers’ recommendations as to whether, and if so how, particular issues have been taken into account in the final recommended strategy or have been otherwise addressed.

As noted in section 7 above, the Mayor must comply with the public-sector equality duty under section 149 of the Equality Act 2010, which is described at section 3. The Integrated Impact Assessments includes consideration of the effects of the strategy on people with protected characteristics.

Under section 42B of the GLA Act, the Mayor must lay a copy of the final version of the Culture Strategy before the Assembly which he proposes to publish and allow the Assembly the opportunity to pass a motion to reject the Culture Strategy within 21 days of the date on which the Culture Strategy is laid. The Mayor is therefore being asked to approve the final version of the Culture Strategy for publication, but the final version will first be deposited with the London Assembly in accordance with their Standing Orders. It will only be published if a motion to resolve to reject the Culture Strategy within the permitted 21 days is not carried by the London Assembly.

As explained in section 6 above, an IIA was carried out in respect of the draft Culture for all Londoners and Sport for All of Us and formed part of the consultation materials that were made available to stakeholders and the public. The Mayor had regard to the IIA reports when approving the consultation draft version of these two documents.

The changes made to the final version of the Culture Strategy as a consequence of the consultation exercise or otherwise are not considered significant such that additional IIAs are required to be undertaken however, they are have been updated following the consultation. Copies of the IIAs are attached (appendices D and H) and the Mayor is asked to have regard to the IIAs, in particular, when deciding whether to approve the final version of the Culture Strategy for publication.

Section 41(9) of the GLA Act states that the Mayor shall from time to time set such targets with respect to the implementation of the Culture Strategy as he may consider appropriate, having regard to any related targets or objectives set nationally, and any performance indicators set by the Secretary of State, whether nationally or locally, which affect the exercise of functions by authorities involved in the implementation of the strategy. The Culture Strategy’s targets are set out in the Implementation Plans at Appendices C and G.

Section 43 of the GLA Act requires that adequate publicity be given to the publication of the final version of the Culture Strategy and the IIAs.

A copy of the Culture Strategy must be sent to each London Borough Council and the City of London Corporation. A copy must also be made available for inspection at City Hall and such other places as the Mayor considers appropriate. An electronic copy will also be available for download via the GLA’s website.

The IIAs will be made available for inspection with the Culture Strategy as well as being published online.

A copy of the Culture Strategy may be supplied to any person requesting it for a fee which the Mayor may determine.