MD2059 London & Partners Review Recommendations

Type of decision: 
Mayoral decision
Date signed: 
06 December 2016
Decision by: 
Sadiq Khan, Mayor of London

Executive summary

In August 2016, the Mayor requested an internal review of the funding, governance and effectiveness of London & Partners (L&P) to ensure GLA funding results in the best possible promotion of London. The review was established in the changing context of the new Mayor’s priorities, the result of the EU referendum and increasing competition with other cities. The internal review steering group, chaired by the Deputy Mayor for Business, came up with 14 final recommendations which the group believes will best meet these objectives. 



That the Mayor approves the final London & Partners review recommendations, as set out in Appendix A, so that officers begin the implementation process. 


Part 1: Non-confidential facts and advice

Introduction and background

L&P has been in operation since April 2011 when the functions of Visit London, Think London and Study London were consolidated to form a new single organisation. The rationale for the merger was that a single, coherent voice would promote London more effectively and efficiently. 

L&P is funded by a combination of sources – most significantly a grant from the Mayor of London (almost half of its annual budget), other public sector funding, fees from their commercial partners, in-kind support from the private sector and income from their commercial activities. 

The context within which L&P operates has changed substantially since 2011. This has included the shift towards a 50:50 split (20:80 in 2011) of non-GLA income versus GLA funding; along with new Mayor’s priorities, the result of the EU referendum as well as increasing competition with other cities.  L&P has a fundamental role to play to ensure London maintains its competitive position. As such, in August, the Mayor requested an internal review of L&P’s funding, governance and effectiveness to ensure GLA funding results in the best possible promotion of London. This was approved through the Mayoral Decision: MD2028.

The Deputy Mayor for Business established an internal GLA review steering group to identify how L&P can best support the Mayor’s priorities and to enable L&P to focus on its strengths and core mission - which is to promote London as the best city in the world in which to invest, work, study and visit, through amplifying the Mayor’s key messages, priorities and campaigns, to an international audience. 

The review steering group considered the following areas:  
•    Configuration and effectiveness of current arrangements
•    London’s wider promotional landscape
•    Funding, governance and transparency
•    Measuring success

The steering group proposed 14 recommendations, which it believes will best meet the review objectives. 

Objectives and expected outcomes

Subject to  the review recommendations being signed off, the secretariat will draw up an implementation plan to ensure how L&P can best support the Mayor’s priorities, by focusing on their areas of strength, which is to promote London as the best city in the world in which to invest, work, study and visit.


Equality comments

The implementation of the review recommendations will take into account all of the requirements set out in the Equality Act 2010 including the public sector equality duty.


Other considerations

Links to Mayoral priorities
The proposals are fully in line with the Mayor’s document “A City for all Londoners”, which recognises the importance of promoting London internationally, to maintain London’s global competitiveness, which helps to drive the city’s economy. 

Key risks and issues
1.    Should this decision not be approved:

o    GLA will not be able to implement the recommendations which, as agreed by the review panel, are important to ensure L&P best supports the Mayor’s priorities.

o    The promotion of London may not be optimised should the recommendations not be implemented. 

Financial comments

There were no costs arising to the GLA from this review.

Implementing the findings of the review could lead to some cost savings. The implications of those cost savings for L&P and the GLA will be looked at if and when they arise.

Planned delivery approach and next steps



Communicate the review recommendations with London & Partners

Start of December

EBPU to finalise a recommendations’ implementation plan with L&P

Mid December

Recommendations to be included in the grant funding agreement for 17/18


Recommendations implemented

End of March 2017