MD1509 Tech.London

Type of decision: 
Mayoral decision
Date signed: 
15 June 2015
Decision by: 
Boris Johnson MP (past staff), Mayor of London

Executive summary

It is proposed that will be a dedicated online platform to connect, support and grow London’s tech business community. This will aggregate and promote the many resources, including those available via the GLA’s London Datastore, LEP Growth Hub, and Broadband Connection Voucher Scheme. The platform will be developed by Gust, with sponsorship from IBM, which has sought in kind support from the GLA.


That the Mayor approves the entry into an agreement by the GLA with Gust to provide in kind support for the delivery of its, dedicated online platform to connect, support and grow London’s tech business community. 

Part 1: Non-confidential facts and advice

Introduction and background

1.1        Gust are a US based company introduced to the GLA by London and Partners.  They have previously developed a tech startup hub in New York City in partnership with the New York City Mayor’s office and are keen to develop a similar online platform for London in partnership with the GLA , called

1.2        Tech.London will be a dedicated resource to connect, support and grow London’s tech business community.  The hub will be a catalyst for start-up growth and economic development across London and is an opportunity for the GLA to support the creation of a universal, city-wide initiative that offers the right tools and resources to the tech start up ecosystem.  It aims to connect employees to jobs in the sector, investors to local high-growth companies that they can fund, multinational corporates to strategic partners, whilst also giving entrepreneurs access tools and resources they need to grow their companies.  The site will not replace existing sites and resources, but will act as an aggregator, promoting their availability by providing short excerpts, and driving traffic to the sites. It will also act as a signpost for existing GLA and London Enterprise Panel (LEP) resources such as the London Co-Investment Fund, LEP.London, and the Broadband Connection Vouchers. 

1.3    This platform will sit on an independent site and will carry a supported by Mayor of London logo.  Gust will be designing and building the platform, maintaining and project managing the content development, providing a secondee to support population of the hub content and promoting and advertising the platform.

1.4    The proposal from Gust is uniquely beneficial as the agreement has met the following criteria;

1. The partner has successful experience of delivering a similar platform with the New York City authority, 
2. The partner has provided evidence of significant press exposure previously achieved 
3. The agreement secures significant mayoral collateral on the site with promoted exposure of GLA content targeted at the technology sector 
4. The partner will be providing a fully funded secondee that will develop our relationships within the tech sector. 

1.5    The GLA will provide general support, editorial direction and oversight over content input and support with the launch and marketing. The GLA is not providing any capital or revenue costs towards the project, so a private sector sponsor was required to fund the delivery of the project. The GLA were approached after this sponsor had been secured by Gust. There is no funding required from the GLA other than officer time being required leading up to the launch, and subsequent minimal officer time in coordinating the work of the Gust secondee. 

1.6    It is proposed that the platform will be launched in time for London Technology Week taking place between Monday 15th June and Sunday 21st June. The platform will be operated by Gust, with a secondee based at City Hall providing editorial control over content and partnership development, and to this end GLA TG and HR have been consulted and are content with the proposals.       

1.7    GLA support will be provided subject to GLA terms and conditions and officers will work with the GLA’s commercial partnerships team in this regard. Officers are satisfied that the provision of in-kind support, including the licensing of the mayoral logo to Gust in this regard affords value money because of the value of activity being delivered in kind by partners.         

1.8    There have been no previous decisions relevant to the project, but it has received endorsement from the Chief of Staff and Deputy Mayor, Policy and Planning,  Special Adviser for Business and Science and the Executive Director for Development, Enterprise and Environment.

Objectives and expected outcomes

2.1       The project aims to address the information and coordination failure in the tech sector, reported anecdotally, by opening up and connecting entrepreneurs and businesses to existing resources. This partnership is developed with no funding required from the GLA , although there is a notional approximate cost of £13,628 (2 hours per week Grade 8 for 3 years - £8,142, and 1 hour per week Grade 10 for 3 years - £5,486) in officer time forecast as required. The GLA is best placed to drive this project as it is focussed on London and it brings together existing Mayoral tech programmes and networks.


Objective 1:


To generate awareness of GLA and LEP programmes amongst London’s technology sector through the use of the platform.

Measurable benefits and key outputs (including jobs):


Usage of the website measured by tracking traffic of the website, broken down to number of page views, users and number of sessions



Number of GLA programmes featured on the platform



Uplift in applications to key mayoral and LEP programmes


Non measurable benefits:

Providing a clear communication methods for reaching London’s technology sector


Objective 2:


To increase engagement with businesses and the tech ecosystem community through the platform.

Measurable benefits and key outputs (including jobs):


Number of businesses signed up to the newsletter



Number of businesses providing content and company to the website


Equality comments

3.1    One in ten Londoners is digitally excluded. The impact of being digitally excluded is significant. People who are digitally excluded are not able to access employment and training opportunities, engage with government services that are online, or shop for cheaper deals.

3.2    There is no single reason for people being digitally excluded. Often it is a combination of:
•    people being unable to afford the kit or the cost of connectivity
•    not being able to access appropriate training
•    not understanding the benefits of being online

3.3    The Mayor’s Digital Inclusion Strategy identified that 18% of Londoners (nearly two million) do not have basic online skills. The groups statistically most likely to not be online include older people, and disabled people.

3.4    Given the complexity and the multiple barriers people face to getting online, any intervention will require a partnership approach and will have to address the issue of kit, connectivity and training, often, simultaneously. The Mayor recognises that the work will have to build on existing good practice and will, therefore:

•    support others;
•    coordinate activity; 
•    undertake specific interventions and
•    measure success.

3.5    There are many issues to improving connectivity, and tackling digital exclusion is a key part of it. Other areas of Mayoral work look at addressing other issues.

3.6    The scheme will need to make sure that digital inclusion is made a key part of the project, not only through the promotion of skills projects , but also through promoting the Mayor’s digital inclusion strategy to key stakeholders through the platform. 

Other considerations

a) Key Risks and Issues


Risk description

Mitigation / Risk response


GLA risk owner


Platform fails to be delivered on launch of London Technology Week



This risk is being mitigated through strict project management on behalf of both the GLA and the delivery partner Gust, including twice weekly phone calls and regularly updated project schedules. Should the project fail to meet the deadline of the first day of London Technology Week it can be launched later in the week. A ‘holding page’ can also be put in place as a back stop should this not be possible





The sector does not respond positively to the platform



The platform has been carefully positioned to have a unique offering. Key sector representatives are being consulted through round tables in the run up to the launch. They will also be public supporters of the platform after launch.
Any issues affecting messaging will be discussed cleared with approval from the press team. 




b) Links to Mayoral strategies and priorities c) impact assessments and consultations.

  • The hub will help to achieve the Mayoral commitment to expand the capital’s hi-tech economy as stated in the Manifesto.

“Lobby the Government to devolve the Tech City Investment Organisation and its budget to London as part of continued support for the expansion of the capital’s hi-tech economy.”

  • It will help deliver the Mayor’s 2020 Vision, to support start-ups by providing a centralised resource to signpost more start-up businesses to funding opportunities such as the LEP’s London Co-Investment Fund and connect them to investors.

 “We need to do everything we can to encourage these entrepreneurs”; “We must do far more to ensure that these start-ups are able to raise the capital they need”

  • The platform supports objectives in the Smart London plan such as showcasing London’s emerging innovation to attract global investment to enable solutions to be more rapidly commercialised and enabling the digital economy to grow.
  • will also help deliver the LEP’s Jobs and Growth priorities:

Priority 2 – Small and Medium Sized Enterprises (SMEs)

Increase the number of SMEs that access finance to grow their companies

Attract private sector leverage across the actions and activities to be promoted and funded by the Mayor and the LEP.

To encourage business support organisations, including those which are LEP members, to work together in coordinating and signposting SMEs to relevant business support programmes and initiatives.

Priority 3 – Digital Creative, Science and Technology

Put London firmly on the global investment map as a science and technology hub

Financial comments

5.1    Approval is being sought for the GLA to enter into a value in kind partnership with Gust to deliver, a dedicated online platform to connect, support and grow London’s tech business community. 

5.2     The GLA will not incur any direct costs associated with this partnership, other than officer time leading up to the launch, and subsequent minimal officer time in coordinating the work of the Gust secondee.

5.3    A strategy to ensure future funding sustainability for the platform will need to be developed prior to March 2018, at which point the sponsorship received from IBM ceases.

Investment and Performance Board

This decision was approved in principle using the IPB urgency procedure on 8 June 2015.

Planned delivery approach and next steps


Milestones, deliverables and promotional activity


GLA lead

Planned date


Completion of commercial agreement

Caroline Khoo

15 June 2015


Announcement of launch during London Technology Week

Sara Kelly

Jon Weisgard

15 June 2015


Delivery Start Date

Sara Kelly

15 June 2015


Interim evaluation start-finish (self/external)

Sara Kelly

May 2016


Final evaluation start and finish (self/external)

Sara Kelly

May 2017


Delivery End Date

Sara Kelly

May 2017


Project Closure:

Sara Kelly

May 2017