DD2275 Promotion – East London Centre Business Plan

Type of decision: 
Director's decision
Code: 
DD2275
Date signed: 
03 October 2018
Decision by: 
David Lunts, Interim Head of Paid Service and Executive Director Housing and Land

Executive summary

MD2049 approved expenditure of up to £3.5m for Royal Docks Enterprise Zone (EZ) Delivery. The approved budget for promotional and marketing activity in MD2049 was £250,000 of revenue expenditure. This budget has been fully allocated with previous approvals of DD2201, DD2252 and ADD2146 which was progressed under the authority of the original MD. This additional request £36,800 of revenue expenditure for NLA/Pipers to prepare a detailed business plan for an East London Centre is an extension of the activity noted in ADD2146.

Additional expenditure of £36,800 is required in respect of the East London Centre to continue work for a detailed business plan, based on the initial research and scoping findings (taking expenditure on this particular strand of work to £56,800). It is envisioned that the East London Centre will be a physical space in the Royal Docks that showcases the area’s regeneration and development, creating a centre for discussion, debate and cultural exploration to help inform its future.

Decision

That the Executive Director of Housing and Land approves:

1. An additional £36,800 of revenue expenditure for NLA/Pipers to prepare a detailed business plan for an East London Centre (taking expenditure on this particular strand of work to £56,800).

2. Agrees to an exemption from the GLA Contracts and Funding Code under section 10.1 to appoint without a competitive tendering exercise due to the unique network, experience, research and model of the NLA/Pipers and the inseparable nature of this secondary piece of work that follows the initial scoping exercise.

Part 1: Non-confidential facts and advice

Introduction and background

Mayoral Decision 2049 approved expenditure of £3.5m for the financial years 2017-19 to fund the establishment of the new Royal Docks EZ Delivery Team, to enable the preparation of an EZ Detailed Delivery Plan and implement an early programme of regeneration and promotional activity to drive forward the potential of the EZ and, critically, to achieve early business rate income.

The next two years are critical in the 25-year lifetime of the Royal Docks EZ. With key development sites moving into the delivery phase and a comprehensive programme of placemaking and activation about to be progressed, there is an urgent need to provide a more co-ordinated promotional and engagement effort alongside key development partners. An East London Centre will help to communicate the change regionally as well as nationally and internationally and ensure the proposed growth and regeneration ambitions can be realised.

In 2017, the NLA were commissioned by the Greater London Authority (GLA) and the London Borough of Newham (LBN) to scope out options for establishing an East London Centre – a physical space in the Royal Docks, which could accommodate the expanding Royal Docks Delivery Team and also create a centre for discussion, debate and more joined-up promotion.

The approved budget for promotional and marketing activity in MD2049 was £250,000 of revenue expenditure. This budget has been fully allocated with previous approvals of DD2201, DD2252 and ADD2146 which was progressed under the authority of the original MD. This additional request £36,800 of revenue expenditure for New London Architecture/Pipers to prepare a detailed business plan for an East London Centre is an extension of the activity noted in ADD2146 will be incurred in 2018-19 financial year. (£36,800 revenue)

Further details of this piece of work are sensitive and have been included in Part 2 of this paper.

Objectives and expected outcomes

The objectives of the commission(s) are to:

- Establish whether an East London Centre will realise its objectives and be deliverable (in capital terms) and viable (in operation); and

- Further objectives and expected outcomes are available in Part 2 of this paper.

Equality comments

Under Section 149 of the Equality Act 2010, as a public authority, the GLA must have ‘due regard’ of the need to:

• Eliminate unlawful discrimination, harassment and victimisation; and
• Advance equality of opportunity and foster good relations between people who have a protected characteristic and those who do not.

NLA/Pipers Projects seeks to reach a wide and diverse audience to engage Londoners in the built environment that surrounds them. The project will engage with the borough’s residents, including school groups and community forums to ensure this wide coverage, to deliver on the London Borough of Newham’s Convergence objectives. Equalities considerations will be considered by the GLA in connection with all the work procured.

Financial comments

This decision requests approval for an additional revenue expenditure of £36,800 for NLA/Pipers to undertake a detailed business plan for an East London Centre in the Royal Docks. DD2201, DD2252 and ADD2146 approved £288,000 for promotional and marketing activity, taking the total promotional expenditure to £324,800.

The above expenditure will be funded from the Royal Docks £3.5m EZ Delivery Budget (MD2049) and will be incurred in 2018-19.

The additional expenditure is exempt from the GLA Contracts and Funding Code under section 10.1 to appoint without a competitive tendering exercise on the basis of their specific expertise in the proposed work that will take account of their previous strategic research and exhibitions.

Activity table

Activity

Timeline

DD Approved

October 2018

Detailed Business Plan Completed

October 2018