DD1417 Rugby World Cup Central London Fanzone Activations

Type of decision: 
Director's decision
Code: 
DD1417
Date signed: 
30 October 2015
Decision by: 
Jeff Jacobs, Head of Paid Service

Executive summary

The right to host the 2015 Rugby World Cup was awarded to England in 2009. The Tournament comprises 48 matches between 20 teams taking place at 13 stadiums in England and Wales.  London plays host to three of the tournament’s official venues; Twickenham, Wembley and the Olympic stadium. 17 of the 48 matches will be played across the three London venues.
The Rugby World Cup is now the third biggest sporting event in the world and it is anticipated that it will attract over 500,000 foreign visitors to the UK with a large majority of the visiting fans using London as their base for the tournament.
To celebrate the semi-finals, bronze final and final being held in London, the Mayor of London is working with England 2015 to deliver an official Rugby World Cup fanzone for the semi-finals and final weekend in Trafalgar Square. As well as providing an enhanced event experience for people vising London, it will also screen the World Cup Final live, creating a unique finale to the tournament and offering global exposure for an iconic London location.

The funding request in this decision was approved in principle by the Major Events Oversight Board, chaired by the Chief of Staff and Deputy Mayor, Policy and Planning, in February 2015.

Decision

That the Director approves expenditure of up to £150,000 towards the delivery of the Trafalgar Square Fanzone, screening of the final of the Rugby World Cup 2015 and associated activity.

Part 1: Non-confidential facts and advice

Introduction and background

1.1    The right to host the 2015 Rugby World Cup was awarded to England in 2009. The Tournament will     comprise 48 matches between 20 teams taking place at 13 stadiums in England and Wales. The     overall     tournament duration is 44 days.  London plays host to three of the tournament’s official     venues; Twickenham, Wembley and the Olympic stadium. 17 of the 48 matches will be played across     the three London venues.
1.2    The Rugby World Cup is now the third biggest sporting event in the world and it is anticipated that it will attract over 500,000 foreign visitors to the UK with a large majority of the visiting fans using London as their base for the tournament.
1.3    In December 2014 England 2015, the organising committee for the Rugby World Cup, appeared before Major Events Oversight Board to seek permission to host a fanzone in central London and also to screen the final. As part of the on-going partnership with England 2015 the Board agreed to explore the options on a central London fanzone. The Board charged officers in the GLA’s Sports Unit to work with key stakeholders, England 2015 and the RFU to scope out and deliver a central London fanzone for the final stages of the Rugby World Cup. 
1.4    An initial £100k contribution was agreed towards the delivery of a fanzone with agreement to review the full costings once the scoping exercise was completed and deliverables agreed.
1.5    To celebrate the semi-finals, bronze final and final being held in London, the Mayor of London is working with England 2015 to deliver an official Rugby World Cup fanzone for the semi-finals and final weekend in Trafalgar Square. As well as providing an enhanced event experience for people vising London, it will also screen the World Cup Final live, creating a unique finale to the tournament and offering global exposure for an iconic London location.
1.6    The funding request in this decision was approved in principle by the Major Events Oversight Board, chaired by the Chief of Staff and Deputy Mayor, Policy and Planning, in February 2015.
1.7    In addition to the funding sought in this decision, the Mayor of London has committed £100,000     towards a legacy programme which will specifically focus on the boosting of grassroots     participation in rugby, by actively engaging with women, girls, disabled people and those from     ethnic minority communities. 
1.8    As part of the GLA’s commitment to a legacy programme officers are working with the RFU to     deliver a programme of grassroots rugby activations as part of the Trafalgar Square fanzone.
1.9    From Monday 26 to Thursday 29 October, Londoners are being encouraged to give rugby a go. In     the build up to the Rugby World Cup Final, Trafalgar Square will play host to a mini-rugby     pitch. The RFU has secured local rugby clubs to promote the array of opportunities that exists     for Londoners to take part regularly in rugby, and the RFU will be showcasing its flagship     grassroots participation projects, including its ‘All-Schools’ programme; non-contact ‘Touch’     version of the game; as well as opportunities aimed at increasing the game’s reach amongst women     and girls.

 

Objectives and expected outcomes

2.1        Officers are working with England 2015 to deliver a central London fanzone in Trafalgar Square on the semi-final weekend on 23, 24 and 25 October and the final weekend on 30 and 31 October. The     fanzone will deliver an enhanced visitor experience for those attending London for the Rugby World  Cup as well as showcase rugby at international and grassroots level to a new audience.

2.2        In partnership with the RFU, officers will develop and deliver a programme of grassroots activity on Trafalgar Square as part of the central London fanzone activation.

2.3        Officers are working with England 2015, World Rugby and key agencies to produce and deliver a live screening of Final of the Rugby World Cup in Trafalgar Square for up to 40,000 spectators. This will include live links between Twickenham Stadium and Trafalgar Square which will be broadcast to a global audience. 

Equality comments

3.1        Sport England research shows that rates of inactivity are significantly higher amongst women, older     people, disabled people, and groups of BAME people. The work of the GLA’s Sport Units grass roots     programmes focus on targeting previously inactive Londoners, and the proposed targeting of     female and older participants and officers will ensure that equalities considerations are     mainstreamed throughout the delivery phase of the project. 

3.2    This project aims to engage women, girls, disabled people, BAME people and people from lower     socio-economic groups, through sports demonstration and participation as well as presenting further     training opportunities within London.

3.3    Officers are working with England 2015 to ensure proposals have complied with the Authority’s     related statutory duties to:

(a) pay due regard to the principle that there should be equality of opportunity for all people; 
(b) consider how the proposals will promote the improvement of health of persons in greater London
    and to contribute towards the achievement of sustainable development in the United Kingdom; and 
(c) consultation with appropriate bodies.

Other considerations

4.1        By showcasing the Rugby World Cup and grassroots sports programmes in Trafalgar     Square, it is an     opportunity to reach out to a broad and diverse audience of potential new rugby fans and engage     with them in showcasing grassroots sporting opportunities. This is in line with the Mayor’s sports     and health strategies. 
  
4.2        The Rugby World Cup Central London Fanzone will contribute to a range of Mayoral agendas     including: equalities, volunteering, sport & physical activity, 2012 legacy, tackling social isolation     and promotion of London to an international audience.

4.3        England 2015 and officers in the GLA’s Sports Unit consulted with London’s key agencies through     the Major Events and Oversight Board. The Board warmly welcomed the proposal for a fanzone and     screening of the final. 

Financial comments

5.1    Approval is being sought for expenditure of up to £150,000 towards the delivery of the Trafalgar Square Fanzone, screening of the Final and associated activity.  

5.2    The revenue cost of £150,000 will be funded from the 2015/16 Major Sports Events budget.

Planned delivery approach and next steps

Activity

Timeline

England 2015 Presentation to MEOB

Feb 2015

Announcement

June 2015

Delivery Start Date

October 2015

Delivery End Date

31 October 2015