ADD167 Creative agency for the London Rental Standard campaign

The GLA is undertaking a series of projects to improve London’s private rented sector, the centrepiece of which is the London Rental Standard (LRS) - a minimum set of standards that all accreditation schemes in London should meet.

The GLA wish to procure a creative agency to assist with the design process. This work will include:

• Producing the look and feel for a Mayor of London led campaign that will work across a range of on and offline platforms

• Producing a ‘Supported by’ LRS accreditation badge and brand guidelines for partners

• Producing messaging guidelines for three audiences (landlords, letting agents, tenants)