Key information
Request reference number: MGLA280325-2849
Date of response:
Summary of request
Request
Freedom of Information request - Online and Offline media advertising budgets
Dear Greater London Authority,
Please can you provide me with your spending for 2023-4 and 2024-5 on:
* Print media advertising, broken down by newspaper or outlet; and
* Online media advertising, broken down by platform, eg Facebook, Instagram, X, TikTok, etc
Response
I can confirm that the GLA holds information within the scope of your request.
The GLA has a responsibility to keep Londoners informed and engaged in the work of the Mayor of London and the London Assembly. This includes, for example, activity to inform Londoners about People’s Question Time events and encourage them to register to attend, or to encourage Londoners to take part in statutory public consultations. In any given year, we also run cost effective, multi-channel campaigns to ensure Londoners receive information about their top concerns. This includes, but is not limited to, support through the cost-of-living crisis, supporting rough sleepers, tackling violence against women and girls, and violence affecting young people.
This spend is part of the GLA’s annual Central Marketing Budget (CMB), as well as additional advertising outside of the CMB to provide Londoners with information to participate in elections (in line with the GLA’s statutory responsibility).
The breakdown of money spent by the GLA on print advertising for financial years 2023-24 and 2024-25 is as follows:
Ealing Gazette Series - £8,623
Mediaforce Titles - £13,267
Royal Borough of Greenwich - £1,852
Social Spider - £6,658
Metro - £2,565
CityAM - £754
The breakdown spent by the GLA on online media advertising for financial years 2023-24 and 2024-25 is as follows:
Display - £162,088
Meta - £985,162.54
Google - £194,894
Reddit - £13,346
Snapchat - £65,643.64
TikTok - £88,884
Vimeo - £25,964
YouTube - £364,839