Organisation aims / mission / values
- Our purpose:. The RNLI saves lives at sea.
- Our vision:. To end preventable loss of life at sea.
- Our values:. Our work is founded upon, and driven by, our values. Our volunteers and staff strive for excellence and are expected to be:. Trustworthy. Accountable and efficient in the use of the donations entrusted to us by our supporters, managing our affairs with transparency, integrity and impartiality. Responsible for our own safety and dedicated to the safety of others. Courageous. Prepared to achieve our aims in changing and challenging environments. We are innovative, adaptable and determined in our mission to save lives at sea. Selfless. Willing to put the requirements of others before our own and the needs of the team before the individual. Able to see the bigger picture and act in the best interests of the RNLI, and to be inclusive and respectful of others. Prepared to share our expertise with organisations that share our aims. Dependable. Always available, committed to doing our part in saving lives with professionalism and expertise, continuously developing and improving. Working in and for the community, we deliver on our promises.