First Dibs

The Mayor is aware of public concern about the impact of housing being bought for investment, particularly by overseas buyers, and its effect on the housing market.

That's why he has been working with the homebuilding industry and academics to understand the issue and find ways to make new lower-cost homes in the capital available to Londoners and UK residents before buyers from overseas.

Proposals from industry

In February 2018, the Mayor welcomed voluntary proposals from organisations in the homebuilding industry to ensure that new, lower-cost homes in the capital are marketed and sold exclusively to Londoners and UK-based buyers first. The proposals involve organisations committing to the following:

  • sales and marketing of all new build market properties in London (valued at £350,000 or less) to be restricted to UK residents in the first three months of availability
  • an additional ‘head start’ of up to one month to be available for Londoners, during which only those living or working in the capital will be able to purchase new properties valued at £350,000 or below

In addition, these organisations have committed that all homes sold under the Help to Buy scheme in London will be marketed through the Homes for Londoners property search tool (up to the Help to Buy value threshold of £600,000).

Homebuilders will undertake to make basic checks to ensure that purchasers are eligible. This will require prospective purchasers to provide proof of residence or employment.

Who has put forward voluntary proposals?

The list below outlines those organisations who have made these voluntary proposals to the Mayor, including members of the Home Builders Federation and the g15 group of large housing associations, and highlights which have offered a one week or one month ‘head start’ for Londoners.

The Mayor expects this list to grow as more organisations make similar voluntary proposals.

One week

One month


A2 Dominion




Battersea Power Station

Crest Nicholson

Berkeley Homes

Fairview New Homes


Hadley Property Group



Gateway Housing Association


The Guinness Partnership

Linden Homes

Hexagon Housing Association

Mears New Homes

Home Group

Muse Residential




Taylor Wimpey

London Borough of Ealing


Look Ahead




Network Homes


Newlon Housing Trust


Notting Hill Genesis


NU Living


Octavia Housing


One Housing Group




Origin Housing






Red Door Ventures


Shepherds Bush Housing Group


Southern Housing Group


Swan Housing Association


Telford Homes




Wates Residential


Where can I find First Dibs properties?

First Dibs properties will be listed on the new Homes for Londoners property search tool.

I’m a homebuilder. Where can I sign up?

If you are a homebuilder and would like to make a similar proposal to those outlined above and be included on the list of homebuilders mentioned, please email us.

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